Roth's fresh markets Shopper Insights

Who shops at Roth's fresh markets?

A Roth's fresh markets shopper is generally very low income, Caucasian, and senior age. Roth's fresh markets shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Roth's fresh markets shoppers.

Roth's fresh markets Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
26.7
Avg Basket Size (units)
5.8
Avg Basket Size ($)
$22.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Roth's fresh markets Shopper Demographics

demographic
index
Female
99
Male
108
<24
84
25-34
218
35-44
49
45-54
41
55-64
44
65+
334
Asian
25
Caucasian
112
Hispanic
21
demographic
index
Has Kids
89
No Kids
123
- $20k
404
$20k-40k
181
$40k-60k
29
$60k-80k
112
$80k-100k
47
$100k-125k
4
$125k +
45
No College
205
College
70
Adv. Degree
120

Understand Roth's fresh markets Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.4%
Mon
14.9%
Tue
10.1%
Wed
12.2%
Thu
16.6%
Fri
21.9%
Sat
13.8%

Roth's fresh markets Basket Size

type
index
Urgent Need (1-2 Items)
81
Express Lane (3-10 Items)
145
Fill Up (11-20 Items)
80
Pantry Stocking (21+ Items)
32

Which Retailers are Popular With Roth's fresh markets Shoppers?

retailers
affinity
Winco Foods 30.7x
Safeway 10.2x
Circle K 4.7x
Petco 3.3x
channels
affinity
Pet 1.8x
Gas & Convenience 1.5x
Food 1.5x
Mass 1.3x

Get More Data

Learn more about Roth's fresh markets shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Roth's fresh markets shoppers shop at?

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How do Roth's fresh markets shoppers shop during holidays?

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What items do Roth's fresh markets shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Roth's fresh markets Target Market

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Who actually shops at Roth's fresh markets? Do these shoppers fit the intended target market of Roth's fresh markets?

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What motivates the target market to shop at Roth's fresh markets?

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What other target market should Roth's fresh markets look at?

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Which other retailers have a similar target market?

About Our Roth's fresh markets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.