ROUNDYS Shopper Insights

Who shops at ROUNDYS?

A ROUNDYS shopper is generally slightly lower income, Caucasian, and older age. ROUNDYS shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real ROUNDYS shoppers.

ROUNDYS Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
24.2
Avg Basket Size (units)
9.9
Avg Basket Size ($)
$32.54

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

ROUNDYS Shopper Demographics

demographic
index
Female
98
Male
118
<24
151
25-34
102
35-44
60
45-54
120
55-64
241
65+
11
African American
2
Asian
71
Caucasian
118
Hispanic
10
demographic
index
Has Kids
69
No Kids
167
- $20k
61
$20k-40k
51
$40k-60k
148
$60k-80k
134
$80k-100k
52
$100k-125k
71
$125k +
146
No College
88
College
106
Adv. Degree
83

Understand ROUNDYS Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.9%
Mon
13.5%
Tue
13.1%
Wed
13.8%
Thu
8.4%
Fri
16.3%
Sat
22.0%

ROUNDYS Basket Size

type
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
115

Which Retailers are Popular With ROUNDYS Shoppers?

retailers
affinity
SpartanNash 68.4x
Houchens Industries 6.0x
Speedway 4.0x
Walgreens 3.2x
channels
affinity
Liquor 2.3x
Food 1.7x
Drug 1.5x
Pet 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do ROUNDYS shoppers shop at?

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How do ROUNDYS shoppers shop during holidays?

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What items do ROUNDYS shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the ROUNDYS Target Market

Arrow and target

Who actually shops at ROUNDYS? Do these shoppers fit the intended target market of ROUNDYS?

Thought bubble

What motivates the target market to shop at ROUNDYS?

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What other target market should ROUNDYS look at?

venn diagram

Which other retailers have a similar target market?

About Our ROUNDYS Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.