ROUNDYS Shopper Insights

Who shops at ROUNDYS?

A ROUNDYS shopper is generally slightly lower income, Caucasian, and older age. ROUNDYS shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real ROUNDYS shoppers.

ROUNDYS Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
24.2
Avg Basket Size (units)
9.9
Avg Basket Size ($)
$32.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ROUNDYS Shopper Demographics

demographic
index
Female
98
Male
118
<24
151
25-34
102
35-44
60
45-54
120
55-64
241
65+
11
African American
2
Asian
71
Caucasian
118
Hispanic
10
demographic
index
Has Kids
69
No Kids
167
- $20k
61
$20k-40k
51
$40k-60k
148
$60k-80k
134
$80k-100k
52
$100k-125k
71
$125k +
146
No College
88
College
106
Adv. Degree
83

Understand ROUNDYS Shopper Behavior

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When Do They Shop?

time of day
Sun
12.9%
Mon
13.5%
Tue
13.1%
Wed
13.8%
Thu
8.4%
Fri
16.3%
Sat
22.0%

ROUNDYS Basket Size

type
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
115

Which Retailers are Popular With ROUNDYS Shoppers?

retailers
affinity
SpartanNash 68.4x
Houchens Industries 6.0x
Speedway 4.0x
Walgreens 3.2x
channels
affinity
Liquor 2.3x
Food 1.7x
Drug 1.5x
Pet 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.