Rowes Supermarket Shopper Insights

Who shops at Rowes Supermarket?

A Rowes Supermarket shopper is generally lower income, African American, and young adult age. Rowes Supermarket shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Rowes Supermarket shoppers.

Rowes Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.5
Avg Basket Size (units)
10.0
Avg Basket Size ($)
$35.18

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Rowes Supermarket Shopper Demographics

demographic
index
Female
99
Male
111
<24
84
25-34
169
35-44
98
45-54
22
55-64
110
65+
31
African American
1103
Asian
98
Caucasian
41
Hispanic
174
demographic
index
Has Kids
107
No Kids
85
- $20k
152
$20k-40k
194
$40k-60k
95
$60k-80k
69
$80k-100k
98
$100k-125k
45
$125k +
49
No College
213
College
81
Adv. Degree
60

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When Do They Shop?

time of day
Sun
19.1%
Mon
16.3%
Tue
11.8%
Wed
12.4%
Thu
11.7%
Fri
13.5%
Sat
15.2%

Rowes Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
107

Which Retailers are Popular With Rowes Supermarket Shoppers?

retailers
affinity
Southeastern Grocers 14.0x
Publix 8.7x
Family Dollar 3.3x
Speedway 2.6x
channels
affinity
Dollar 2.5x
Beauty 1.8x
Liquor 1.5x
Drug 1.4x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.