Rowes Supermarket Shopper Insights

Who shops at Rowes Supermarket?

A Rowes Supermarket shopper is generally lower income, African American, and young adult age. Rowes Supermarket shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Rowes Supermarket shoppers.

Rowes Supermarket Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
35.5
Avg Basket Size (units)
10.0
Avg Basket Size ($)
$35.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rowes Supermarket Shopper Demographics

demographic
index
Female
99
Male
111
<24
84
25-34
169
35-44
98
45-54
22
55-64
110
65+
31
African American
1103
Asian
98
Caucasian
41
Hispanic
174
demographic
index
Has Kids
107
No Kids
85
- $20k
152
$20k-40k
194
$40k-60k
95
$60k-80k
69
$80k-100k
98
$100k-125k
45
$125k +
49
No College
213
College
81
Adv. Degree
60

Understand Rowes Supermarket Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.1%
Mon
16.3%
Tue
11.8%
Wed
12.4%
Thu
11.7%
Fri
13.5%
Sat
15.2%

Rowes Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
107

Which Retailers are Popular With Rowes Supermarket Shoppers?

retailers
affinity
Southeastern Grocers 14.0x
Publix 8.7x
Family Dollar 3.3x
Speedway 2.6x
channels
affinity
Dollar 2.5x
Beauty 1.8x
Liquor 1.5x
Drug 1.4x

Get More Data

Learn more about Rowes Supermarket shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Rowes Supermarket shoppers shop at?

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How do Rowes Supermarket shoppers shop during holidays?

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What items do Rowes Supermarket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rowes Supermarket Target Market

Arrow and target

Who actually shops at Rowes Supermarket? Do these shoppers fit the intended target market of Rowes Supermarket?

Thought bubble

What motivates the target market to shop at Rowes Supermarket?

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What other target market should Rowes Supermarket look at?

venn diagram

Which other retailers have a similar target market?

About Our Rowes Supermarket Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.