Royal farms Shopper Insights

Who shops at Royal farms?

A royal farms shopper is generally very low income, African American, and young adult age. royal farms shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real royal farms shoppers.

Royal farms Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.0
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$17.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Royal farms Shopper Demographics

demographic
index
Female
92
Male
176
<24
72
25-34
116
35-44
92
45-54
115
55-64
90
65+
17
African American
158
Asian
16
Caucasian
116
Hispanic
18
demographic
index
Has Kids
90
No Kids
123
- $20k
226
$20k-40k
135
$40k-60k
71
$60k-80k
69
$80k-100k
93
$100k-125k
44
$125k +
125
No College
209
College
85
Adv. Degree
49

Understand Royal farms Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.6%
Mon
11.9%
Tue
12.9%
Wed
16.1%
Thu
15.1%
Fri
15.2%
Sat
15.3%

Royal farms Basket Size

type
index
Urgent Need (1-2 Items)
152
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
8
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Royal farms Shoppers?

retailers
affinity
Wawa 10.4x
Weis Markets 10.0x
Ahold 5.3x
Delhaize America 4.7x
channels
affinity
Gas & Convenience 6.5x
Liquor 1.8x
Dollar 1.6x
Food 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Royal farms shoppers shop at?

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How do Royal farms shoppers shop during holidays?

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What items do Royal farms shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Royal farms Target Market

Arrow and target

Who actually shops at Royal farms? Do these shoppers fit the intended target market of Royal farms?

Thought bubble

What motivates the target market to shop at Royal farms?

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What other target market should Royal farms look at?

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Which other retailers have a similar target market?

About Our Royal farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.