Royal farms Shopper Insights

Who shops at Royal farms?

A royal farms shopper is generally very low income, African American, and young adult age. royal farms shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real royal farms shoppers.

Royal farms Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.0
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$17.17

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Royal farms Shopper Demographics

demographic
index
Female
92
Male
176
<24
72
25-34
116
35-44
92
45-54
115
55-64
90
65+
17
African American
158
Asian
16
Caucasian
116
Hispanic
18
demographic
index
Has Kids
90
No Kids
123
- $20k
226
$20k-40k
135
$40k-60k
71
$60k-80k
69
$80k-100k
93
$100k-125k
44
$125k +
125
No College
209
College
85
Adv. Degree
49

Understand Royal farms Shopper Behavior

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When Do They Shop?

time of day
Sun
13.6%
Mon
11.9%
Tue
12.9%
Wed
16.1%
Thu
15.1%
Fri
15.2%
Sat
15.3%

Royal farms Basket Size

type
index
Urgent Need (1-2 Items)
152
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
8
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Royal farms Shoppers?

retailers
affinity
Wawa 10.4x
Weis Markets 10.0x
Ahold 5.3x
Delhaize America 4.7x
channels
affinity
Gas & Convenience 6.5x
Liquor 1.8x
Dollar 1.6x
Food 1.0x

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