Russ's Market Shopper Insights

Who shops at Russ's Market? A Russ's Market shopper is generally slightly higher income, Caucasian, and young adult age. Russ's Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Russ's Market shoppers.

Russ's Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.4
Avg Basket Size (units)
9.1
Avg Basket Size ($)
$25.36

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Russ's Market Shopper Demographics

demographic
index
Female
82
Male
269
<24
38
25-34
144
35-44
83
45-54
115
55-64
55
65+
18
African American
60
Asian
1
Caucasian
127
Hispanic
3
demographic
index
Has Kids
118
No Kids
61
- $20k
62
$20k-40k
93
$40k-60k
85
$60k-80k
92
$80k-100k
161
$100k-125k
158
$125k +
48
No College
4
College
124
Adv. Degree
94

Understand Russ's Market Shopper Behavior

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When Do They Shop?

time of day
Sun
16.2%
Mon
10.2%
Tue
12.5%
Wed
12.8%
Thu
12.5%
Fri
21.7%
Sat
14.0%

Russ's Market Basket Size

type
index
Urgent Need (1-2 Items)
73
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
93

Which Retailers are Popular With Russ's Market Shoppers?

retailers
affinity
Hy-Vee 44.9x
Family Dollar 4.2x
Sam's Club 2.6x
Petco 2.6x
channels
affinity
Gas & Convenience 1.8x
Food 1.5x
Drug 1.2x
Beauty 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Russ's Market shoppers shop at?

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How do Russ's Market shoppers shop during holidays?

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What items do Russ's Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Russ's Market Target Market

Arrow and target

Who actually shops at Russ's Market? Do these shoppers fit the intended target market of Russ's Market?

Thought bubble

What motivates the target market to shop at Russ's Market?

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What other target market should Russ's Market look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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