Russ's Market Shopper Insights

Who shops at Russ's Market?

A Russ's Market shopper is generally slightly higher income, Caucasian, and young adult age. Russ's Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Russ's Market shoppers.

Russ's Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.4
Avg Basket Size (units)
9.1
Avg Basket Size ($)
$25.36

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  • Behavioral data
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Russ's Market Shopper Demographics

demographic
index
Female
82
Male
269
<24
38
25-34
144
35-44
83
45-54
115
55-64
55
65+
18
African American
60
Asian
1
Caucasian
127
Hispanic
3
demographic
index
Has Kids
118
No Kids
61
- $20k
62
$20k-40k
93
$40k-60k
85
$60k-80k
92
$80k-100k
161
$100k-125k
158
$125k +
48
No College
4
College
124
Adv. Degree
94

Understand Russ's Market Shopper Behavior

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When Do They Shop?

time of day
Sun
16.2%
Mon
10.2%
Tue
12.5%
Wed
12.8%
Thu
12.5%
Fri
21.7%
Sat
14.0%

Russ's Market Basket Size

type
index
Urgent Need (1-2 Items)
73
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
93

Which Retailers are Popular With Russ's Market Shoppers?

retailers
affinity
Hy-Vee 44.9x
Family Dollar 4.2x
Sam's Club 2.6x
Petco 2.6x
channels
affinity
Gas & Convenience 1.8x
Food 1.5x
Drug 1.2x
Beauty 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.