RUTTER'S FARM STORE Shopper Insights

Who shops at RUTTER'S FARM STORE?

A RUTTER'S FARM STORE shopper is generally slightly lower income, Caucasian, and lower middle age. RUTTER'S FARM STORE shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real RUTTER'S FARM STORE shoppers.

RUTTER'S FARM STORE Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.9
Avg Basket Size (units)
3.1
Avg Basket Size ($)
$12.05

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

RUTTER'S FARM STORE Shopper Demographics

demographic
index
Female
97
Male
130
<24
50
25-34
117
35-44
127
45-54
70
55-64
45
65+
2
African American
47
Asian
18
Caucasian
126
Hispanic
8
demographic
index
Has Kids
118
No Kids
62
- $20k
36
$20k-40k
151
$40k-60k
181
$60k-80k
71
$80k-100k
25
$100k-125k
146
$125k +
25
No College
204
College
91
Adv. Degree
24

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When Do They Shop?

time of day
Sun
12.2%
Mon
12.9%
Tue
14.4%
Wed
15.3%
Thu
14.4%
Fri
15.4%
Sat
15.3%

RUTTER'S FARM STORE Basket Size

type
index
Urgent Need (1-2 Items)
113
Express Lane (3-10 Items)
148
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With RUTTER'S FARM STORE Shoppers?

retailers
affinity
Weis Markets 31.7x
Ahold 14.1x
BJ's 3.2x
RiteAid 2.9x
channels
affinity
Gas & Convenience 8.2x
Liquor 1.8x
Beauty 1.5x
Dollar 1.1x

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1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.