S Mart Foods Shopper Insights

Who shops at S Mart Foods?

A S Mart Foods shopper is generally higher income, Asian, and older age. S Mart Foods shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real S Mart Foods shoppers.

S Mart Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.8
Avg Basket Size (units)
9.8
Avg Basket Size ($)
$32.41

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S Mart Foods Shopper Demographics

demographic
index
Female
102
Male
81
<24
90
25-34
83
35-44
124
45-54
56
55-64
184
65+
4
African American
22
Asian
367
Caucasian
65
Hispanic
102
demographic
index
Has Kids
110
No Kids
78
- $20k
48
$20k-40k
73
$40k-60k
114
$60k-80k
126
$80k-100k
98
$100k-125k
128
$125k +
86
No College
86
College
108
Adv. Degree
80

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When Do They Shop?

time of day
Sun
16.0%
Mon
13.3%
Tue
13.7%
Wed
12.9%
Thu
10.9%
Fri
12.7%
Sat
20.6%

S Mart Foods Basket Size

type
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
91

Which Retailers are Popular With S Mart Foods Shoppers?

retailers
affinity
Smart & Final 14.3x
99 Cents Only 8.5x
Winco Foods 8.3x
Trader Joe's 4.2x
channels
affinity
Club 2.6x
Food 1.5x
Dollar 1.2x
Mass 1.0x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.