Safeway Shopper Insights

Who shops at Safeway?

A Safeway shopper is generally very high income, Asian, and senior age. Safeway shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Safeway shoppers.

Safeway Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
24.6
Avg Basket Size (units)
9.7
Avg Basket Size ($)
$32.25

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Safeway Shopper Demographics

demographic
index
Female
98
Male
116
<24
110
25-34
105
35-44
95
45-54
99
55-64
96
65+
130
African American
57
Asian
227
Caucasian
82
Hispanic
129
demographic
index
Has Kids
96
No Kids
108
- $20k
95
$20k-40k
89
$40k-60k
83
$60k-80k
91
$80k-100k
94
$100k-125k
118
$125k +
144
No College
74
College
107
Adv. Degree
99

Understand Safeway Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.0%
Mon
13.6%
Tue
12.7%
Wed
12.0%
Thu
11.6%
Fri
17.4%
Sat
15.7%

Safeway Basket Size

type
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
109

Which Retailers are Popular With Safeway Shoppers?

retailers
affinity
Smart & Final 4.5x
Winco Foods 4.3x
99 Cents Only 4.0x
Stater Bros. 4.0x
channels
affinity
Club 1.8x
Food 1.6x
Drug 1.2x
Pet 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Safeway shoppers shop at?

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How do Safeway shoppers shop during holidays?

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What items do Safeway shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Safeway Target Market

Arrow and target

Who actually shops at Safeway? Do these shoppers fit the intended target market of Safeway?

Thought bubble

What motivates the target market to shop at Safeway?

magnifying glass

What other target market should Safeway look at?

venn diagram

Which other retailers have a similar target market?

About Our Safeway Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.