Sally Beauty Supply Shopper Insights

Who shops at Sally Beauty Supply ?

A Sally Beauty Supply shopper is generally very low income, African American, and adolescent age. Sally Beauty Supply shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Sally Beauty Supply shoppers.

Sally Beauty Supply Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
51.3
Avg Basket Size (units)
3.9
Avg Basket Size ($)
$20.59

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Sally Beauty Supply Shopper Demographics

demographic
index
Female
104
Male
61
<24
144
25-34
99
35-44
92
45-54
106
55-64
101
65+
134
African American
252
Asian
56
Caucasian
90
Hispanic
149
demographic
index
Has Kids
92
No Kids
118
- $20k
146
$20k-40k
137
$40k-60k
110
$60k-80k
90
$80k-100k
79
$100k-125k
78
$125k +
63
No College
124
College
101
Adv. Degree
70

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When Do They Shop?

time of day
Sun
10.7%
Mon
12.6%
Tue
13.4%
Wed
14.3%
Thu
13.4%
Fri
17.4%
Sat
18.2%

Sally Beauty Supply Basket Size

type
index
Urgent Need (1-2 Items)
114
Express Lane (3-10 Items)
139
Fill Up (11-20 Items)
27
Pantry Stocking (21+ Items)
3

Which Retailers are Popular With Sally Beauty Supply Shoppers?

retailers
affinity
Bath & Body Works 2.2x
Shell 2.0x
Family Dollar 2.0x
Circle K 2.0x
channels
affinity
Beauty 4.9x
Dollar 1.6x
Pet 1.4x
Gas & Convenience 1.3x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.