Sally Beauty Supply Shopper Insights

Who shops at Sally Beauty Supply ? Sally Beauty Supply shoppers are generally very low income, African American, and adolescent age. Sally Beauty Supply shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Sally Beauty Supply shoppers.

Sally Beauty Supply Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
51.3
Avg Basket Size (units)
3.9
Avg Basket Size ($)
$20.59

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sally Beauty Supply Shopper Demographics

demographic
index
Female
104
Male
61
<24
144
25-34
99
35-44
92
45-54
106
55-64
101
65+
134
African American
252
Asian
56
Caucasian
90
Hispanic
149
demographic
index
Has Kids
92
No Kids
118
- $20k
146
$20k-40k
137
$40k-60k
110
$60k-80k
90
$80k-100k
79
$100k-125k
78
$125k +
63
No College
124
College
101
Adv. Degree
70

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When Do They Shop?

time of day
Sun
10.7%
Mon
12.6%
Tue
13.4%
Wed
14.3%
Thu
13.4%
Fri
17.4%
Sat
18.2%

Sally Beauty Supply Basket Size

type
index
Urgent Need (1-2 Items)
114
Express Lane (3-10 Items)
139
Fill Up (11-20 Items)
27
Pantry Stocking (21+ Items)
3

Which Retailers are Popular With Sally Beauty Supply Shoppers?

retailers
affinity
Bath & Body Works 2.2x
Shell 2.0x
Family Dollar 2.0x
Circle K 2.0x
channels
affinity
Beauty 4.9x
Dollar 1.6x
Pet 1.4x
Gas & Convenience 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Sally Beauty Supply shoppers shop at?

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How do Sally Beauty Supply shoppers shop during holidays?

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What items do Sally Beauty Supply shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sally Beauty Supply Target Market

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Who actually shops at Sally Beauty Supply ? Do these shoppers fit the intended target market of Sally Beauty Supply ?

Thought bubble

What motivates the target market to shop at Sally Beauty Supply ?

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What other target market should Sally Beauty Supply look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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