Sally Beauty Supply Shopper Insights

Who shops at Sally Beauty Supply ?

A Sally Beauty Supply shopper is generally very low income, African American, and adolescent age. Sally Beauty Supply shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Sally Beauty Supply shoppers.

Sally Beauty Supply Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
51.3
Avg Basket Size (units)
3.9
Avg Basket Size ($)
$20.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sally Beauty Supply Shopper Demographics

demographic
index
Female
104
Male
61
<24
144
25-34
99
35-44
92
45-54
106
55-64
101
65+
134
African American
252
Asian
56
Caucasian
90
Hispanic
149
demographic
index
Has Kids
92
No Kids
118
- $20k
146
$20k-40k
137
$40k-60k
110
$60k-80k
90
$80k-100k
79
$100k-125k
78
$125k +
63
No College
124
College
101
Adv. Degree
70

Understand Sally Beauty Supply Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.7%
Mon
12.6%
Tue
13.4%
Wed
14.3%
Thu
13.4%
Fri
17.4%
Sat
18.2%

Sally Beauty Supply Basket Size

type
index
Urgent Need (1-2 Items)
114
Express Lane (3-10 Items)
139
Fill Up (11-20 Items)
27
Pantry Stocking (21+ Items)
3

Which Retailers are Popular With Sally Beauty Supply Shoppers?

retailers
affinity
Bath & Body Works 2.2x
Shell 2.0x
Family Dollar 2.0x
Circle K 2.0x
channels
affinity
Beauty 4.9x
Dollar 1.6x
Pet 1.4x
Gas & Convenience 1.3x

Get More Data

Learn more about Sally Beauty Supply shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Sally Beauty Supply shoppers shop at?

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How do Sally Beauty Supply shoppers shop during holidays?

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What items do Sally Beauty Supply shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sally Beauty Supply Target Market

Arrow and target

Who actually shops at Sally Beauty Supply ? Do these shoppers fit the intended target market of Sally Beauty Supply ?

Thought bubble

What motivates the target market to shop at Sally Beauty Supply ?

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What other target market should Sally Beauty Supply look at?

venn diagram

Which other retailers have a similar target market?

About Our Sally Beauty Supply Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.