SalonCentric Shopper Insights

Who shops at SalonCentric?

A SalonCentric shopper is generally very high income, Caucasian, and senior age. SalonCentric shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real SalonCentric shoppers.

SalonCentric Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
43.6
Avg Basket Size (units)
7.2
Avg Basket Size ($)
$68.46

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SalonCentric Shopper Demographics

demographic
index
Female
96
Male
136
<24
48
25-34
57
35-44
99
45-54
140
55-64
80
65+
347
African American
6
Asian
97
Caucasian
113
Hispanic
40
demographic
index
Has Kids
94
No Kids
113
- $20k
79
$20k-40k
136
$40k-60k
115
$60k-80k
76
$80k-100k
48
$100k-125k
31
$125k +
196
No College
122
College
109
Adv. Degree
34

Understand SalonCentric Shopper Behavior

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When Do They Shop?

time of day
Sun
1.5%
Mon
28.0%
Tue
16.2%
Wed
16.3%
Thu
13.8%
Fri
15.7%
Sat
8.5%

SalonCentric Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
151
Fill Up (11-20 Items)
87
Pantry Stocking (21+ Items)
46

Which Retailers are Popular With SalonCentric Shoppers?

retailers
affinity
Hy-Vee 3.1x
Meijer 2.9x
SpartanNash 2.9x
Bath & Body Works 2.8x
channels
affinity
Beauty 14.9x
Liquor 2.5x
Club 1.6x
Pet 1.5x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.