Sam's Club Shopper Insights

Who shops at Sam's Club?

A Sam's Club shopper is generally higher income, African American, and senior age. Sam's Club shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Sam's Club shoppers.

Sam's Club Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
31.2
Avg Basket Size (units)
9.4
Avg Basket Size ($)
$91.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sam's Club Shopper Demographics

demographic
index
Female
99
Male
107
<24
64
25-34
83
35-44
100
45-54
110
55-64
127
65+
138
African American
119
Asian
96
Caucasian
100
Hispanic
96
demographic
index
Has Kids
99
No Kids
102
- $20k
77
$20k-40k
90
$40k-60k
98
$60k-80k
107
$80k-100k
107
$100k-125k
112
$125k +
102
No College
101
College
99
Adv. Degree
105

Understand Sam's Club Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.7%
Mon
12.3%
Tue
12.0%
Wed
12.1%
Thu
12.2%
Fri
16.2%
Sat
20.5%

Sam's Club Basket Size

type
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
80

Which Retailers are Popular With Sam's Club Shoppers?

retailers
affinity
Schnucks 2.0x
HEB 2.0x
Shell 1.8x
IGA 1.8x
channels
affinity
Club 3.5x
Mass 1.3x
Beauty 1.1x
Food 1.1x

Get More Data

Learn more about Sam's Club shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Sam's Club shoppers shop at?

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How do Sam's Club shoppers shop during holidays?

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What items do Sam's Club shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sam's Club Target Market

Arrow and target

Who actually shops at Sam's Club? Do these shoppers fit the intended target market of Sam's Club?

Thought bubble

What motivates the target market to shop at Sam's Club?

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What other target market should Sam's Club look at?

venn diagram

Which other retailers have a similar target market?

About Our Sam's Club Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.