Sam's Club Shopper Insights

Who shops at Sam's Club? A Sam's Club shopper is generally higher income, African American, and senior age. Sam's Club shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Sam's Club shoppers.

Sam's Club Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.2
Avg Basket Size (units)
9.4
Avg Basket Size ($)
$91.33

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sam's Club Shopper Demographics

demographic
index
Female
99
Male
107
<24
64
25-34
83
35-44
100
45-54
110
55-64
127
65+
138
African American
119
Asian
96
Caucasian
100
Hispanic
96
demographic
index
Has Kids
99
No Kids
102
- $20k
77
$20k-40k
90
$40k-60k
98
$60k-80k
107
$80k-100k
107
$100k-125k
112
$125k +
102
No College
101
College
99
Adv. Degree
105

Understand Sam's Club Shopper Behavior

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When Do They Shop?

time of day
Sun
14.7%
Mon
12.3%
Tue
12.0%
Wed
12.1%
Thu
12.2%
Fri
16.2%
Sat
20.5%

Sam's Club Basket Size

type
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
80

Which Retailers are Popular With Sam's Club Shoppers?

retailers
affinity
Schnucks 2.0x
HEB 2.0x
Shell 1.8x
IGA 1.8x
channels
affinity
Club 3.5x
Mass 1.3x
Beauty 1.1x
Food 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Sam's Club shoppers shop at?

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How do Sam's Club shoppers shop during holidays?

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What items do Sam's Club shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sam's Club Target Market

Arrow and target

Who actually shops at Sam's Club? Do these shoppers fit the intended target market of Sam's Club?

Thought bubble

What motivates the target market to shop at Sam's Club?

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What other target market should Sam's Club look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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