Sam's Club Shopper Insights

Who shops at Sam's Club?

A Sam's Club shopper is generally higher income, African American, and senior age. Sam's Club shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Sam's Club shoppers.

Sam's Club Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.2
Avg Basket Size (units)
9.4
Avg Basket Size ($)
$91.33

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  • Behavioral data
  • Attitudinal surveys
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Sam's Club Shopper Demographics

demographic
index
Female
99
Male
107
<24
64
25-34
83
35-44
100
45-54
110
55-64
127
65+
138
African American
119
Asian
96
Caucasian
100
Hispanic
96
demographic
index
Has Kids
99
No Kids
102
- $20k
77
$20k-40k
90
$40k-60k
98
$60k-80k
107
$80k-100k
107
$100k-125k
112
$125k +
102
No College
101
College
99
Adv. Degree
105

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When Do They Shop?

time of day
Sun
14.7%
Mon
12.3%
Tue
12.0%
Wed
12.1%
Thu
12.2%
Fri
16.2%
Sat
20.5%

Sam's Club Basket Size

type
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
80

Which Retailers are Popular With Sam's Club Shoppers?

retailers
affinity
Schnucks 2.0x
HEB 2.0x
Shell 1.8x
IGA 1.8x
channels
affinity
Club 3.5x
Mass 1.3x
Beauty 1.1x
Food 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.