Schnucks Shopper Insights

Who shops at Schnucks?

A Schnucks shopper is generally very high income, Caucasian, and senior age. Schnucks shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Schnucks shoppers.

Schnucks Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
23.6
Avg Basket Size (units)
12.0
Avg Basket Size ($)
$39.71

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Schnucks Shopper Demographics

demographic
index
Female
100
Male
98
<24
39
25-34
84
35-44
104
45-54
97
55-64
140
65+
151
African American
48
Asian
30
Caucasian
124
Hispanic
7
demographic
index
Has Kids
98
No Kids
104
- $20k
51
$20k-40k
61
$40k-60k
74
$60k-80k
108
$80k-100k
109
$100k-125k
121
$125k +
180
No College
59
College
99
Adv. Degree
150

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When Do They Shop?

time of day
Sun
18.9%
Mon
13.6%
Tue
11.9%
Wed
11.9%
Thu
11.7%
Fri
14.3%
Sat
17.6%

Schnucks Basket Size

type
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
154

Which Retailers are Popular With Schnucks Shoppers?

retailers
affinity
SuperValu 9.1x
IGA 4.7x
Aldi 4.4x
Hy-Vee 4.2x
channels
affinity
Food 1.4x
Club 1.3x
Drug 1.2x
Gas & Convenience 1.1x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.