Schwan's Shopper Insights

Who shops at Schwan's?

A Schwan's shopper is generally higher income, Caucasian, and senior age. Schwan's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Schwan's shoppers.

Schwan's Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
43.2
Avg Basket Size (units)
4.7
Avg Basket Size ($)
$79.09

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Schwan's Shopper Demographics

demographic
index
Female
99
Male
105
<24
37
25-34
48
35-44
84
45-54
128
55-64
204
65+
372
African American
17
Asian
6
Caucasian
122
Hispanic
40
demographic
index
Has Kids
82
No Kids
139
- $20k
87
$20k-40k
82
$40k-60k
77
$60k-80k
104
$80k-100k
119
$100k-125k
138
$125k +
104
No College
110
College
101
Adv. Degree
86

Understand Schwan's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
0.2%
Mon
17.8%
Tue
18.6%
Wed
18.4%
Thu
25.8%
Fri
16.4%
Sat
2.8%

Schwan's Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
188
Fill Up (11-20 Items)
35
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Schwan's Shoppers?

retailers
affinity
IGA 6.0x
Hy-Vee 3.9x
Family Dollar 2.8x
Dollar General 2.8x
channels
affinity
Beauty 1.8x
Gas & Convenience 1.8x
Pet 1.5x
Dollar 1.5x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Schwan's shoppers shop at?

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How do Schwan's shoppers shop during holidays?

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What items do Schwan's shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schwan's Target Market

Arrow and target

Who actually shops at Schwan's? Do these shoppers fit the intended target market of Schwan's?

Thought bubble

What motivates the target market to shop at Schwan's?

magnifying glass

What other target market should Schwan's look at?

venn diagram

Which other retailers have a similar target market?

About Our Schwan's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.