Schwan's Shopper Insights

Who shops at Schwan's?

A Schwan's shopper is generally higher income, Caucasian, and senior age. Schwan's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Schwan's shoppers.

Schwan's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
43.2
Avg Basket Size (units)
4.7
Avg Basket Size ($)
$79.09

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Schwan's Shopper Demographics

demographic
index
Female
99
Male
105
<24
37
25-34
48
35-44
84
45-54
128
55-64
204
65+
372
African American
17
Asian
6
Caucasian
122
Hispanic
40
demographic
index
Has Kids
82
No Kids
139
- $20k
87
$20k-40k
82
$40k-60k
77
$60k-80k
104
$80k-100k
119
$100k-125k
138
$125k +
104
No College
110
College
101
Adv. Degree
86

Understand Schwan's Shopper Behavior

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When Do They Shop?

time of day
Sun
0.2%
Mon
17.8%
Tue
18.6%
Wed
18.4%
Thu
25.8%
Fri
16.4%
Sat
2.8%

Schwan's Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
188
Fill Up (11-20 Items)
35
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Schwan's Shoppers?

retailers
affinity
IGA 6.0x
Hy-Vee 3.9x
Family Dollar 2.8x
Dollar General 2.8x
channels
affinity
Beauty 1.8x
Gas & Convenience 1.8x
Pet 1.5x
Dollar 1.5x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.