Sephora Shopper Insights

Who shops at Sephora?

A Sephora shopper is generally very high income, Asian, and adolescent age. Sephora shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Sephora shoppers.

Sephora Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
48.0
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$60.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sephora Shopper Demographics

demographic
index
Female
104
Male
59
<24
262
25-34
146
35-44
79
45-54
73
55-64
78
65+
53
African American
85
Asian
257
Caucasian
76
Hispanic
152
demographic
index
Has Kids
75
No Kids
153
- $20k
121
$20k-40k
98
$40k-60k
90
$60k-80k
93
$80k-100k
78
$100k-125k
102
$125k +
136
No College
67
College
103
Adv. Degree
121

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When Do They Shop?

time of day
Sun
14.3%
Mon
11.1%
Tue
10.6%
Wed
11.1%
Thu
11.9%
Fri
18.6%
Sat
22.4%

Sephora Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Sephora Shoppers?

retailers
affinity
Whole Foods 4.0x
Bath & Body Works 3.2x
Trader Joe's 2.9x
Petco 2.3x
channels
affinity
Beauty 5.3x
Pet 1.7x
Drug 1.6x
Liquor 1.5x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.