SF Supermarket Shopper Insights

Who shops at SF Supermarket?

A SF Supermarket shopper is generally very low income, Asian, and adolescent age. SF Supermarket shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real SF Supermarket shoppers.

SF Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
41.0
Avg Basket Size (units)
9.9
Avg Basket Size ($)
$33.1

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SF Supermarket Shopper Demographics

demographic
index
Female
97
Male
131
<24
445
25-34
167
35-44
75
45-54
46
55-64
34
65+
36
African American
29
Asian
1118
Caucasian
6
Hispanic
22
demographic
index
Has Kids
99
No Kids
103
- $20k
375
$20k-40k
154
$40k-60k
70
$60k-80k
62
$80k-100k
74
$100k-125k
31
$125k +
52
No College
148
College
99
Adv. Degree
52

Understand SF Supermarket Shopper Behavior

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When Do They Shop?

time of day
Sun
20.9%
Mon
12.6%
Tue
11.5%
Wed
10.9%
Thu
12.2%
Fri
13.9%
Sat
18.0%

SF Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
99

Which Retailers are Popular With SF Supermarket Shoppers?

retailers
affinity
99 Cents Only 7.6x
Smart & Final 7.3x
Stater Bros. 5.1x
Winco Foods 4.7x
channels
affinity
Club 2.3x
Food 1.6x
Drug 1.2x
Dollar 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.