Sheetz Shopper Insights

Who shops at Sheetz?

A Sheetz shopper is generally very low income, Caucasian, and upper middle age. Sheetz shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Sheetz shoppers.

Sheetz Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
31.4
Avg Basket Size (units)
3.6
Avg Basket Size ($)
$13.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sheetz Shopper Demographics

demographic
index
Female
87
Male
216
<24
80
25-34
106
35-44
89
45-54
126
55-64
99
65+
28
African American
105
Asian
11
Caucasian
122
Hispanic
11
demographic
index
Has Kids
93
No Kids
115
- $20k
160
$20k-40k
121
$40k-60k
114
$60k-80k
98
$80k-100k
109
$100k-125k
69
$125k +
37
No College
156
College
96
Adv. Degree
57

Understand Sheetz Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.1%
Mon
13.2%
Tue
13.5%
Wed
14.0%
Thu
14.4%
Fri
16.6%
Sat
15.2%

Sheetz Basket Size

type
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
156
Fill Up (11-20 Items)
16
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Sheetz Shoppers?

retailers
affinity
Weis Markets 10.5x
Giant Eagle 9.8x
Delhaize America 5.6x
Ahold 3.7x
channels
affinity
Gas & Convenience 6.6x
Liquor 2.0x
Pet 1.6x
Dollar 1.4x

Get More Data

Learn more about Sheetz shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Sheetz shoppers shop at?

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How do Sheetz shoppers shop during holidays?

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What items do Sheetz shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sheetz Target Market

Arrow and target

Who actually shops at Sheetz? Do these shoppers fit the intended target market of Sheetz?

Thought bubble

What motivates the target market to shop at Sheetz?

magnifying glass

What other target market should Sheetz look at?

venn diagram

Which other retailers have a similar target market?

About Our Sheetz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.