Sheetz Shopper Insights

Who shops at Sheetz?

A Sheetz shopper is generally very low income, Caucasian, and upper middle age. Sheetz shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Sheetz shoppers.

Sheetz Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.4
Avg Basket Size (units)
3.6
Avg Basket Size ($)
$13.62

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sheetz Shopper Demographics

demographic
index
Female
87
Male
216
<24
80
25-34
106
35-44
89
45-54
126
55-64
99
65+
28
African American
105
Asian
11
Caucasian
122
Hispanic
11
demographic
index
Has Kids
93
No Kids
115
- $20k
160
$20k-40k
121
$40k-60k
114
$60k-80k
98
$80k-100k
109
$100k-125k
69
$125k +
37
No College
156
College
96
Adv. Degree
57

Understand Sheetz Shopper Behavior

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When Do They Shop?

time of day
Sun
13.1%
Mon
13.2%
Tue
13.5%
Wed
14.0%
Thu
14.4%
Fri
16.6%
Sat
15.2%

Sheetz Basket Size

type
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
156
Fill Up (11-20 Items)
16
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Sheetz Shoppers?

retailers
affinity
Weis Markets 10.5x
Giant Eagle 9.8x
Delhaize America 5.6x
Ahold 3.7x
channels
affinity
Gas & Convenience 6.6x
Liquor 2.0x
Pet 1.6x
Dollar 1.4x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.