Shell Shopper Insights

Who shops at Shell?

A Shell shopper is generally very low income, Caucasian, and adolescent age. Shell shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Shell shoppers.

Shell Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
37.7
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$19.36

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shell Shopper Demographics

demographic
index
Female
92
Male
174
<24
137
25-34
112
35-44
102
45-54
82
55-64
97
65+
59
African American
101
Asian
86
Caucasian
102
Hispanic
87
demographic
index
Has Kids
91
No Kids
119
- $20k
147
$20k-40k
125
$40k-60k
112
$60k-80k
104
$80k-100k
71
$100k-125k
76
$125k +
66
No College
149
College
95
Adv. Degree
68

Understand Shell Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.0%
Mon
13.0%
Tue
13.6%
Wed
13.4%
Thu
14.1%
Fri
16.9%
Sat
15.9%

Shell Basket Size

type
index
Urgent Need (1-2 Items)
153
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Shell Shoppers?

retailers
affinity
Circle K 4.0x
7-Eleven 3.1x
Speedway 3.0x
Dollar General 2.4x
channels
affinity
Gas & Convenience 5.7x
Dollar 1.6x
Liquor 1.4x
Pet 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Shell shoppers shop at?

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How do Shell shoppers shop during holidays?

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What items do Shell shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shell Target Market

Arrow and target

Who actually shops at Shell? Do these shoppers fit the intended target market of Shell?

Thought bubble

What motivates the target market to shop at Shell?

magnifying glass

What other target market should Shell look at?

venn diagram

Which other retailers have a similar target market?

About Our Shell Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.