Shell Shopper Insights

Who shops at Shell?

A Shell shopper is generally very low income, Caucasian, and adolescent age. Shell shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Shell shoppers.

Shell Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.7
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$19.36

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shell Shopper Demographics

demographic
index
Female
92
Male
174
<24
137
25-34
112
35-44
102
45-54
82
55-64
97
65+
59
African American
101
Asian
86
Caucasian
102
Hispanic
87
demographic
index
Has Kids
91
No Kids
119
- $20k
147
$20k-40k
125
$40k-60k
112
$60k-80k
104
$80k-100k
71
$100k-125k
76
$125k +
66
No College
149
College
95
Adv. Degree
68

Understand Shell Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.0%
Mon
13.0%
Tue
13.6%
Wed
13.4%
Thu
14.1%
Fri
16.9%
Sat
15.9%

Shell Basket Size

type
index
Urgent Need (1-2 Items)
153
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Shell Shoppers?

retailers
affinity
Circle K 4.0x
7-Eleven 3.1x
Speedway 3.0x
Dollar General 2.4x
channels
affinity
Gas & Convenience 5.7x
Dollar 1.6x
Liquor 1.4x
Pet 1.0x

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Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.