Shima's Supermarket Shopper Insights

Who shops at Shima's Supermarket?

A Shima's Supermarket shopper is generally lower income, Asian, and lower middle age. Shima's Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Shima's Supermarket shoppers.

Shima's Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
14.8
Avg Basket Size (units)
5.9
Avg Basket Size ($)
$17.37

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Shima's Supermarket Shopper Demographics

demographic
index
Female
107
Male
36
<24
1
25-34
76
35-44
158
45-54
88
African American
90
Asian
979
Caucasian
1
Hispanic
8
demographic
index
Has Kids
56
No Kids
195
- $20k
49
$20k-40k
366
$40k-60k
84
$60k-80k
12
$80k-100k
113
$100k-125k
3
$125k +
7
No College
110
College
119
Adv. Degree
2

Understand Shima's Supermarket Shopper Behavior

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When Do They Shop?

time of day
Sun
16.5%
Mon
15.6%
Tue
13.7%
Wed
12.2%
Thu
20.5%
Fri
11.8%
Sat
9.7%

Shima's Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
167
Fill Up (11-20 Items)
83
Pantry Stocking (21+ Items)
28

Which Retailers are Popular With Shima's Supermarket Shoppers?

retailers
affinity
7-Eleven 9.2x
Safeway 7.2x
CVS 5.8x
KMart 4.9x
channels
affinity
Beauty 2.7x
Food 2.6x
Drug 1.3x
Gas & Convenience 0.3x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.