Shop and Save Market Shopper Insights

Who shops at Shop and Save Market?

A Shop and Save Market shopper is generally lower income, Asian, and young adult age. Shop and Save Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Shop and Save Market shoppers.

Shop and Save Market Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
25.9
Avg Basket Size (units)
12.3
Avg Basket Size ($)
$30.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shop and Save Market Shopper Demographics

demographic
index
Female
95
Male
144
<24
71
25-34
160
35-44
80
45-54
43
55-64
150
65+
117
African American
9
Asian
166
Caucasian
100
Hispanic
114
demographic
index
Has Kids
63
No Kids
180
- $20k
55
$20k-40k
167
$40k-60k
90
$60k-80k
156
$80k-100k
46
$100k-125k
37
$125k +
89
No College
82
College
97
Adv. Degree
134

Understand Shop and Save Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.0%
Mon
11.1%
Tue
12.4%
Wed
12.8%
Thu
14.0%
Fri
17.3%
Sat
17.4%

Shop and Save Market Basket Size

type
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
163

Which Retailers are Popular With Shop and Save Market Shoppers?

retailers
affinity
SuperValu 12.6x
Giant Eagle 7.4x
Albertsons 6.4x
Aldi 4.6x
channels
affinity
Liquor 3.6x
Drug 2.6x
Dollar 1.8x
Food 1.2x

Get More Data

Learn more about Shop and Save Market shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Shop and Save Market shoppers shop at?

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How do Shop and Save Market shoppers shop during holidays?

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What items do Shop and Save Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shop and Save Market Target Market

Arrow and target

Who actually shops at Shop and Save Market? Do these shoppers fit the intended target market of Shop and Save Market?

Thought bubble

What motivates the target market to shop at Shop and Save Market?

magnifying glass

What other target market should Shop and Save Market look at?

venn diagram

Which other retailers have a similar target market?

About Our Shop and Save Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.