ShopKo Shopper Insights

Who shops at ShopKo?

A ShopKo shopper is generally median income, Caucasian, and senior age. ShopKo shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real ShopKo shoppers.

ShopKo Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
39.0
Avg Basket Size (units)
5.7
Avg Basket Size ($)
$54.5

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ShopKo Shopper Demographics

demographic
index
Female
105
Male
52
<24
69
25-34
96
35-44
90
45-54
121
55-64
106
65+
140
African American
5
Asian
19
Caucasian
125
Hispanic
14
demographic
index
Has Kids
98
No Kids
104
- $20k
83
$20k-40k
102
$40k-60k
117
$60k-80k
118
$80k-100k
116
$100k-125k
87
$125k +
52
No College
110
College
105
Adv. Degree
68

Understand ShopKo Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.4%
Mon
12.3%
Tue
11.0%
Wed
12.9%
Thu
15.5%
Fri
17.2%
Sat
19.6%

ShopKo Basket Size

type
index
Urgent Need (1-2 Items)
93
Express Lane (3-10 Items)
135
Fill Up (11-20 Items)
81
Pantry Stocking (21+ Items)
27

Which Retailers are Popular With ShopKo Shoppers?

retailers
affinity
Hy-Vee 11.6x
SpartanNash 11.5x
Houchens Industries 5.0x
IGA 4.6x
channels
affinity
Gas & Convenience 2.0x
Food 1.5x
Dollar 1.4x
Liquor 1.3x

Get More Data

Learn more about ShopKo shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do ShopKo shoppers shop at?

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How do ShopKo shoppers shop during holidays?

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What items do ShopKo shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the ShopKo Target Market

Arrow and target

Who actually shops at ShopKo? Do these shoppers fit the intended target market of ShopKo?

Thought bubble

What motivates the target market to shop at ShopKo?

magnifying glass

What other target market should ShopKo look at?

venn diagram

Which other retailers have a similar target market?

About Our ShopKo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.