ShopKo Shopper Insights

Who shops at ShopKo?

A ShopKo shopper is generally median income, Caucasian, and senior age. ShopKo shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real ShopKo shoppers.

ShopKo Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
39.0
Avg Basket Size (units)
5.7
Avg Basket Size ($)
$54.5

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ShopKo Shopper Demographics

demographic
index
Female
105
Male
52
<24
69
25-34
96
35-44
90
45-54
121
55-64
106
65+
140
African American
5
Asian
19
Caucasian
125
Hispanic
14
demographic
index
Has Kids
98
No Kids
104
- $20k
83
$20k-40k
102
$40k-60k
117
$60k-80k
118
$80k-100k
116
$100k-125k
87
$125k +
52
No College
110
College
105
Adv. Degree
68

Understand ShopKo Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.4%
Mon
12.3%
Tue
11.0%
Wed
12.9%
Thu
15.5%
Fri
17.2%
Sat
19.6%

ShopKo Basket Size

type
index
Urgent Need (1-2 Items)
93
Express Lane (3-10 Items)
135
Fill Up (11-20 Items)
81
Pantry Stocking (21+ Items)
27

Which Retailers are Popular With ShopKo Shoppers?

retailers
affinity
Hy-Vee 11.6x
SpartanNash 11.5x
Houchens Industries 5.0x
IGA 4.6x
channels
affinity
Gas & Convenience 2.0x
Food 1.5x
Dollar 1.4x
Liquor 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.