Smart & Final Shopper Insights

Who shops at Smart & Final?

A Smart & Final shopper is generally lower income, Hispanic, and adolescent age. Smart & Final shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Smart & Final shoppers.

Smart & Final Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
40.8
Avg Basket Size (units)
8.7
Avg Basket Size ($)
$42.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smart & Final Shopper Demographics

demographic
index
Female
97
Male
123
<24
167
25-34
102
35-44
87
45-54
105
55-64
118
65+
96
African American
84
Asian
256
Caucasian
60
Hispanic
288
demographic
index
Has Kids
97
No Kids
107
- $20k
104
$20k-40k
120
$40k-60k
89
$60k-80k
96
$80k-100k
93
$100k-125k
113
$125k +
88
No College
99
College
105
Adv. Degree
80

Understand Smart & Final Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.7%
Mon
13.2%
Tue
14.1%
Wed
14.0%
Thu
14.3%
Fri
15.3%
Sat
15.3%

Smart & Final Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
128
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
80

Which Retailers are Popular With Smart & Final Shoppers?

retailers
affinity
Stater Bros. 7.8x
99 Cents Only 7.1x
Winco Foods 4.9x
Sprouts Farmers Market 4.0x
channels
affinity
Club 4.6x
Food 1.3x
Dollar 1.1x
Drug 1.1x

Get More Data

Learn more about Smart & Final shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Smart & Final shoppers shop at?

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How do Smart & Final shoppers shop during holidays?

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What items do Smart & Final shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smart & Final Target Market

Arrow and target

Who actually shops at Smart & Final? Do these shoppers fit the intended target market of Smart & Final?

Thought bubble

What motivates the target market to shop at Smart & Final?

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What other target market should Smart & Final look at?

venn diagram

Which other retailers have a similar target market?

About Our Smart & Final Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.