Smart & Final Shopper Insights

Who shops at Smart & Final? Smart & Final shoppers are generally lower income, Hispanic, and adolescent age. Smart & Final shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Smart & Final shoppers.

Smart & Final Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
40.8
Avg Basket Size (units)
8.7
Avg Basket Size ($)
$42.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smart & Final Shopper Demographics

demographic
index
Female
97
Male
123
<24
167
25-34
102
35-44
87
45-54
105
55-64
118
65+
96
African American
84
Asian
256
Caucasian
60
Hispanic
288
demographic
index
Has Kids
97
No Kids
107
- $20k
104
$20k-40k
120
$40k-60k
89
$60k-80k
96
$80k-100k
93
$100k-125k
113
$125k +
88
No College
99
College
105
Adv. Degree
80

Understand Smart & Final Shopper Behavior

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When Do They Shop?

time of day
Sun
13.7%
Mon
13.2%
Tue
14.1%
Wed
14.0%
Thu
14.3%
Fri
15.3%
Sat
15.3%

Smart & Final Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
128
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
80

Which Retailers are Popular With Smart & Final Shoppers?

retailers
affinity
Stater Bros. 7.8x
99 Cents Only 7.1x
Winco Foods 4.9x
Sprouts Farmers Market 4.0x
channels
affinity
Club 4.6x
Food 1.3x
Dollar 1.1x
Drug 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Smart & Final shoppers shop at?

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How do Smart & Final shoppers shop during holidays?

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What items do Smart & Final shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smart & Final Target Market

Arrow and target

Who actually shops at Smart & Final? Do these shoppers fit the intended target market of Smart & Final?

Thought bubble

What motivates the target market to shop at Smart & Final?

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What other target market should Smart & Final look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us