SMARTSTYLE Shopper Insights

Who shops at SMARTSTYLE? SMARTSTYLE shoppers are generally very low income, Caucasian, and senior age. SMARTSTYLE shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real SMARTSTYLE shoppers.

SMARTSTYLE Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
54.0
Avg Basket Size (units)
1.9
Avg Basket Size ($)
$26.13

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

SMARTSTYLE Shopper Demographics

demographic
index
Female
102
Male
84
<24
83
25-34
79
35-44
87
45-54
127
55-64
146
65+
164
African American
83
Asian
34
Caucasian
112
Hispanic
75
demographic
index
Has Kids
95
No Kids
111
- $20k
126
$20k-40k
105
$40k-60k
118
$60k-80k
101
$80k-100k
93
$100k-125k
72
$125k +
84
No College
121
College
96
Adv. Degree
94

Understand SMARTSTYLE Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.6%
Mon
11.6%
Tue
12.7%
Wed
12.6%
Thu
12.9%
Fri
16.0%
Sat
20.7%

SMARTSTYLE Basket Size

type
index
Urgent Need (1-2 Items)
214
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
0
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With SMARTSTYLE Shoppers?

retailers
affinity
Dollar General 3.0x
IGA 2.7x
Shell 2.6x
Houchens Industries 2.5x
channels
affinity
Beauty 3.1x
Dollar 1.9x
Gas & Convenience 1.8x
Mass 1.5x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do SMARTSTYLE shoppers shop at?

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How do SMARTSTYLE shoppers shop during holidays?

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What items do SMARTSTYLE shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the SMARTSTYLE Target Market

Arrow and target

Who actually shops at SMARTSTYLE? Do these shoppers fit the intended target market of SMARTSTYLE?

Thought bubble

What motivates the target market to shop at SMARTSTYLE?

magnifying glass

What other target market should SMARTSTYLE look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us