SMARTSTYLE Shopper Insights

Who shops at SMARTSTYLE?

A SMARTSTYLE shopper is generally very low income, Caucasian, and senior age. SMARTSTYLE shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real SMARTSTYLE shoppers.

SMARTSTYLE Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
54.0
Avg Basket Size (units)
1.9
Avg Basket Size ($)
$26.13

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SMARTSTYLE Shopper Demographics

demographic
index
Female
102
Male
84
<24
83
25-34
79
35-44
87
45-54
127
55-64
146
65+
164
African American
83
Asian
34
Caucasian
112
Hispanic
75
demographic
index
Has Kids
95
No Kids
111
- $20k
126
$20k-40k
105
$40k-60k
118
$60k-80k
101
$80k-100k
93
$100k-125k
72
$125k +
84
No College
121
College
96
Adv. Degree
94

Understand SMARTSTYLE Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.6%
Mon
11.6%
Tue
12.7%
Wed
12.6%
Thu
12.9%
Fri
16.0%
Sat
20.7%

SMARTSTYLE Basket Size

type
index
Urgent Need (1-2 Items)
214
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
0
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With SMARTSTYLE Shoppers?

retailers
affinity
Dollar General 3.0x
IGA 2.7x
Shell 2.6x
Houchens Industries 2.5x
channels
affinity
Beauty 3.1x
Dollar 1.9x
Gas & Convenience 1.8x
Mass 1.5x

Get Started Today

Track a new product launch. Measure promotion effectiveness. Understand lapsed shopper behavior. Schedule a 15-minute demo and we'll show you how!

Leading Brands and Retailers Rely on InfoScout's Data

Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.