Southeastern Grocers Shopper Insights

Who shops at Southeastern Grocers? A Southeastern Grocers shopper is generally lower income, African American, and senior age. Southeastern Grocers shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Southeastern Grocers shoppers.

Southeastern Grocers Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
25.4
Avg Basket Size (units)
10.3
Avg Basket Size ($)
$35.74

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Southeastern Grocers Shopper Demographics

demographic
index
Female
101
Male
92
<24
96
25-34
91
35-44
97
45-54
103
55-64
124
65+
129
African American
214
Asian
54
Caucasian
99
Hispanic
113
demographic
index
Has Kids
98
No Kids
105
- $20k
121
$20k-40k
127
$40k-60k
114
$60k-80k
105
$80k-100k
88
$100k-125k
75
$125k +
59
No College
125
College
97
Adv. Degree
84

Understand Southeastern Grocers Shopper Behavior

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When Do They Shop?

time of day
Sun
18.0%
Mon
13.9%
Tue
13.2%
Wed
12.4%
Thu
11.5%
Fri
13.5%
Sat
17.5%

Southeastern Grocers Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
120

Which Retailers are Popular With Southeastern Grocers Shoppers?

retailers
affinity
Publix 6.3x
Dollar General 2.5x
Houchens Industries 2.5x
Circle K 2.5x
channels
affinity
Dollar 1.8x
Food 1.4x
Drug 1.4x
Gas & Convenience 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Southeastern Grocers shoppers shop at?

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How do Southeastern Grocers shoppers shop during holidays?

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What items do Southeastern Grocers shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Southeastern Grocers Target Market

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Who actually shops at Southeastern Grocers? Do these shoppers fit the intended target market of Southeastern Grocers?

Thought bubble

What motivates the target market to shop at Southeastern Grocers?

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What other target market should Southeastern Grocers look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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