Southeastern Grocers Shopper Insights

Who shops at Southeastern Grocers?

A Southeastern Grocers shopper is generally lower income, African American, and senior age. Southeastern Grocers shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Southeastern Grocers shoppers.

Southeastern Grocers Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
25.4
Avg Basket Size (units)
10.3
Avg Basket Size ($)
$35.74

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  • Behavioral data
  • Attitudinal surveys
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Southeastern Grocers Shopper Demographics

demographic
index
Female
101
Male
92
<24
96
25-34
91
35-44
97
45-54
103
55-64
124
65+
129
African American
214
Asian
54
Caucasian
99
Hispanic
113
demographic
index
Has Kids
98
No Kids
105
- $20k
121
$20k-40k
127
$40k-60k
114
$60k-80k
105
$80k-100k
88
$100k-125k
75
$125k +
59
No College
125
College
97
Adv. Degree
84

Understand Southeastern Grocers Shopper Behavior

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When Do They Shop?

time of day
Sun
18.0%
Mon
13.9%
Tue
13.2%
Wed
12.4%
Thu
11.5%
Fri
13.5%
Sat
17.5%

Southeastern Grocers Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
120

Which Retailers are Popular With Southeastern Grocers Shoppers?

retailers
affinity
Publix 6.3x
Dollar General 2.5x
Houchens Industries 2.5x
Circle K 2.5x
channels
affinity
Dollar 1.8x
Food 1.4x
Drug 1.4x
Gas & Convenience 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.