Southern states Shopper Insights

Who shops at Southern states?

A southern states shopper is generally slightly lower income, Caucasian, and senior age. southern states shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real southern states shoppers.

Southern states Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
32.9
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$52.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Southern states Shopper Demographics

demographic
index
Female
97
Male
123
<24
58
25-34
89
35-44
77
45-54
131
55-64
148
65+
208
African American
21
Asian
18
Caucasian
124
Hispanic
30
demographic
index
Has Kids
74
No Kids
155
- $20k
45
$20k-40k
100
$40k-60k
168
$60k-80k
61
$80k-100k
132
$100k-125k
77
$125k +
74
No College
200
College
83
Adv. Degree
69

Understand Southern states Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
4.8%
Mon
12.1%
Tue
12.9%
Wed
15.5%
Thu
12.5%
Fri
20.5%
Sat
21.7%

Southern states Basket Size

type
index
Urgent Need (1-2 Items)
184
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
12
Pantry Stocking (21+ Items)
8

Which Retailers are Popular With Southern states Shoppers?

retailers
affinity
Delhaize America 8.6x
IGA 4.9x
Tops 3.8x
Dollar General 3.4x
channels
affinity
Gas & Convenience 4.0x
Dollar 1.8x
Liquor 1.4x
Beauty 1.1x

Get More Data

Learn more about Southern states shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Southern states shoppers shop at?

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How do Southern states shoppers shop during holidays?

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What items do Southern states shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Southern states Target Market

Arrow and target

Who actually shops at Southern states? Do these shoppers fit the intended target market of Southern states?

Thought bubble

What motivates the target market to shop at Southern states?

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What other target market should Southern states look at?

venn diagram

Which other retailers have a similar target market?

About Our Southern states Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.