Southern states Shopper Insights

Who shops at Southern states?

A southern states shopper is generally slightly lower income, Caucasian, and senior age. southern states shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real southern states shoppers.

Southern states Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.9
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$52.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Southern states Shopper Demographics

demographic
index
Female
97
Male
123
<24
58
25-34
89
35-44
77
45-54
131
55-64
148
65+
208
African American
21
Asian
18
Caucasian
124
Hispanic
30
demographic
index
Has Kids
74
No Kids
155
- $20k
45
$20k-40k
100
$40k-60k
168
$60k-80k
61
$80k-100k
132
$100k-125k
77
$125k +
74
No College
200
College
83
Adv. Degree
69

Understand Southern states Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
4.8%
Mon
12.1%
Tue
12.9%
Wed
15.5%
Thu
12.5%
Fri
20.5%
Sat
21.7%

Southern states Basket Size

type
index
Urgent Need (1-2 Items)
184
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
12
Pantry Stocking (21+ Items)
8

Which Retailers are Popular With Southern states Shoppers?

retailers
affinity
Delhaize America 8.6x
IGA 4.9x
Tops 3.8x
Dollar General 3.4x
channels
affinity
Gas & Convenience 4.0x
Dollar 1.8x
Liquor 1.4x
Beauty 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.