Sparkle Market Shopper Insights

Who shops at Sparkle Market?

A Sparkle Market shopper is generally very low income, Caucasian, and senior age. Sparkle Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Sparkle Market shoppers.

Sparkle Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
26.6
Avg Basket Size (units)
9.1
Avg Basket Size ($)
$29.71

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  • Behavioral data
  • Attitudinal surveys
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Sparkle Market Shopper Demographics

demographic
index
Female
96
Male
141
<24
138
25-34
57
35-44
98
45-54
128
55-64
137
65+
182
African American
41
Asian
2
Caucasian
126
Hispanic
24
demographic
index
Has Kids
95
No Kids
112
- $20k
198
$20k-40k
89
$40k-60k
125
$60k-80k
100
$80k-100k
178
$100k-125k
30
$125k +
2
No College
214
College
91
Adv. Degree
15

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When Do They Shop?

time of day
Sun
16.2%
Mon
13.3%
Tue
13.1%
Wed
12.2%
Thu
14.3%
Fri
12.7%
Sat
18.1%

Sparkle Market Basket Size

type
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
98

Which Retailers are Popular With Sparkle Market Shoppers?

retailers
affinity
Giant Eagle 29.2x
IGA 6.8x
Dollar General 4.7x
Family Dollar 4.1x
channels
affinity
Dollar 3.3x
Gas & Convenience 1.8x
Food 1.3x
Drug 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.