Sparkle Market Shopper Insights

Who shops at Sparkle Market? Sparkle Market shoppers are generally very low income, Caucasian, and senior age. Sparkle Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Sparkle Market shoppers.

Sparkle Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
26.6
Avg Basket Size (units)
9.1
Avg Basket Size ($)
$29.71

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sparkle Market Shopper Demographics

demographic
index
Female
96
Male
141
<24
138
25-34
57
35-44
98
45-54
128
55-64
137
65+
182
African American
41
Asian
2
Caucasian
126
Hispanic
24
demographic
index
Has Kids
95
No Kids
112
- $20k
198
$20k-40k
89
$40k-60k
125
$60k-80k
100
$80k-100k
178
$100k-125k
30
$125k +
2
No College
214
College
91
Adv. Degree
15

Understand Sparkle Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.2%
Mon
13.3%
Tue
13.1%
Wed
12.2%
Thu
14.3%
Fri
12.7%
Sat
18.1%

Sparkle Market Basket Size

type
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
98

Which Retailers are Popular With Sparkle Market Shoppers?

retailers
affinity
Giant Eagle 29.2x
IGA 6.8x
Dollar General 4.7x
Family Dollar 4.1x
channels
affinity
Dollar 3.3x
Gas & Convenience 1.8x
Food 1.3x
Drug 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do Sparkle Market shoppers shop at?

check mark

How do Sparkle Market shoppers shop during holidays?

check mark

What items do Sparkle Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sparkle Market Target Market

Arrow and target

Who actually shops at Sparkle Market? Do these shoppers fit the intended target market of Sparkle Market?

Thought bubble

What motivates the target market to shop at Sparkle Market?

magnifying glass

What other target market should Sparkle Market look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us