Sparkling Supermarket Shopper Insights

Who shops at Sparkling Supermarket?

A Sparkling Supermarket shopper is generally lower income, Asian, and adolescent age. Sparkling Supermarket shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Sparkling Supermarket shoppers.

Sparkling Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.2
Avg Basket Size (units)
2.9
Avg Basket Size ($)
$13.36

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sparkling Supermarket Shopper Demographics

demographic
index
Female
78
Male
305
<24
351
25-34
147
35-44
109
45-54
24
65+
111
African American
37
Asian
1131
Caucasian
7
Hispanic
16
demographic
index
Has Kids
67
No Kids
171
- $20k
142
$20k-40k
204
$40k-60k
112
$60k-80k
22
$80k-100k
56
$100k-125k
18
$125k +
151
No College
149
College
103
Adv. Degree
29

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When Do They Shop?

time of day
Sun
18.0%
Mon
11.4%
Tue
10.7%
Wed
9.5%
Thu
13.5%
Fri
15.4%
Sat
21.5%

Sparkling Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
18
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Sparkling Supermarket Shoppers?

retailers
affinity
BJ's 13.8x
A&P 12.2x
RiteAid 6.0x
Ahold 5.0x
channels
affinity
Food 2.6x
Drug 0.6x
Club 0.3x
Mass 0.3x

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Data Highlights

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Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.