Sparkling Supermarket Shopper Insights

Who shops at Sparkling Supermarket?

A Sparkling Supermarket shopper is generally lower income, Asian, and adolescent age. Sparkling Supermarket shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Sparkling Supermarket shoppers.

Sparkling Supermarket Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
32.2
Avg Basket Size (units)
2.9
Avg Basket Size ($)
$13.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sparkling Supermarket Shopper Demographics

demographic
index
Female
78
Male
305
<24
351
25-34
147
35-44
109
45-54
24
65+
111
African American
37
Asian
1131
Caucasian
7
Hispanic
16
demographic
index
Has Kids
67
No Kids
171
- $20k
142
$20k-40k
204
$40k-60k
112
$60k-80k
22
$80k-100k
56
$100k-125k
18
$125k +
151
No College
149
College
103
Adv. Degree
29

Understand Sparkling Supermarket Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.0%
Mon
11.4%
Tue
10.7%
Wed
9.5%
Thu
13.5%
Fri
15.4%
Sat
21.5%

Sparkling Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
18
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Sparkling Supermarket Shoppers?

retailers
affinity
BJ's 13.8x
A&P 12.2x
RiteAid 6.0x
Ahold 5.0x
channels
affinity
Food 2.6x
Drug 0.6x
Club 0.3x
Mass 0.3x

Get More Data

Learn more about Sparkling Supermarket shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Sparkling Supermarket shoppers shop at?

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How do Sparkling Supermarket shoppers shop during holidays?

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What items do Sparkling Supermarket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sparkling Supermarket Target Market

Arrow and target

Who actually shops at Sparkling Supermarket? Do these shoppers fit the intended target market of Sparkling Supermarket?

Thought bubble

What motivates the target market to shop at Sparkling Supermarket?

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What other target market should Sparkling Supermarket look at?

venn diagram

Which other retailers have a similar target market?

About Our Sparkling Supermarket Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.