SpartanNash Shopper Insights

Who shops at SpartanNash? SpartanNash shoppers are generally median income, Caucasian, and older age. SpartanNash shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real SpartanNash shoppers.

SpartanNash Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
23.8
Avg Basket Size (units)
11.5
Avg Basket Size ($)
$36.3

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

SpartanNash Shopper Demographics

demographic
index
Female
101
Male
88
<24
69
25-34
89
35-44
106
45-54
98
55-64
122
65+
100
African American
47
Asian
26
Caucasian
121
Hispanic
19
demographic
index
Has Kids
99
No Kids
102
- $20k
96
$20k-40k
91
$40k-60k
96
$60k-80k
129
$80k-100k
106
$100k-125k
104
$125k +
71
No College
90
College
103
Adv. Degree
97

Understand SpartanNash Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.6%
Mon
12.0%
Tue
10.4%
Wed
15.6%
Thu
10.5%
Fri
12.7%
Sat
22.3%

SpartanNash Basket Size

type
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
151

Which Retailers are Popular With SpartanNash Shoppers?

retailers
affinity
Meijer 10.3x
Speedway 7.3x
Houchens Industries 5.7x
Shell 2.9x
channels
affinity
Food 1.4x
Drug 1.3x
Pet 1.2x
Gas & Convenience 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do SpartanNash shoppers shop at?

check mark

How do SpartanNash shoppers shop during holidays?

check mark

What items do SpartanNash shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the SpartanNash Target Market

Arrow and target

Who actually shops at SpartanNash? Do these shoppers fit the intended target market of SpartanNash?

Thought bubble

What motivates the target market to shop at SpartanNash?

magnifying glass

What other target market should SpartanNash look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us