SpartanNash Shopper Insights

Who shops at SpartanNash?

A SpartanNash shopper is generally median income, Caucasian, and older age. SpartanNash shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real SpartanNash shoppers.

SpartanNash Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
23.8
Avg Basket Size (units)
11.5
Avg Basket Size ($)
$36.3

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SpartanNash Shopper Demographics

demographic
index
Female
101
Male
88
<24
69
25-34
89
35-44
106
45-54
98
55-64
122
65+
100
African American
47
Asian
26
Caucasian
121
Hispanic
19
demographic
index
Has Kids
99
No Kids
102
- $20k
96
$20k-40k
91
$40k-60k
96
$60k-80k
129
$80k-100k
106
$100k-125k
104
$125k +
71
No College
90
College
103
Adv. Degree
97

Understand SpartanNash Shopper Behavior

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When Do They Shop?

time of day
Sun
16.6%
Mon
12.0%
Tue
10.4%
Wed
15.6%
Thu
10.5%
Fri
12.7%
Sat
22.3%

SpartanNash Basket Size

type
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
151

Which Retailers are Popular With SpartanNash Shoppers?

retailers
affinity
Meijer 10.3x
Speedway 7.3x
Houchens Industries 5.7x
Shell 2.9x
channels
affinity
Food 1.4x
Drug 1.3x
Pet 1.2x
Gas & Convenience 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.