Speedway Shopper Insights

Who shops at Speedway?

A Speedway shopper is generally very low income, Caucasian, and upper middle age. Speedway shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Speedway shoppers.

Speedway Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
26.8
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$18.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Speedway Shopper Demographics

demographic
index
Female
92
Male
176
<24
69
25-34
99
35-44
99
45-54
112
55-64
95
65+
85
African American
92
Asian
28
Caucasian
117
Hispanic
32
demographic
index
Has Kids
90
No Kids
123
- $20k
143
$20k-40k
124
$40k-60k
141
$60k-80k
83
$80k-100k
91
$100k-125k
68
$125k +
45
No College
109
College
108
Adv. Degree
52

Understand Speedway Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.6%
Mon
12.9%
Tue
13.9%
Wed
14.0%
Thu
14.6%
Fri
17.7%
Sat
14.3%

Speedway Basket Size

type
index
Urgent Need (1-2 Items)
148
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Speedway Shoppers?

retailers
affinity
Meijer 6.0x
SpartanNash 5.0x
Circle K 3.8x
Giant Eagle 3.7x
channels
affinity
Gas & Convenience 6.6x
Dollar 1.2x
Drug 1.1x
Pet 1.0x

Get More Data

Learn more about Speedway shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Speedway shoppers shop at?

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How do Speedway shoppers shop during holidays?

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What items do Speedway shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Speedway Target Market

Arrow and target

Who actually shops at Speedway? Do these shoppers fit the intended target market of Speedway?

Thought bubble

What motivates the target market to shop at Speedway?

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What other target market should Speedway look at?

venn diagram

Which other retailers have a similar target market?

About Our Speedway Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.