Speedway Shopper Insights

Who shops at Speedway?

A Speedway shopper is generally very low income, Caucasian, and upper middle age. Speedway shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Speedway shoppers.

Speedway Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
26.8
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$18.76

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Speedway Shopper Demographics

demographic
index
Female
92
Male
176
<24
69
25-34
99
35-44
99
45-54
112
55-64
95
65+
85
African American
92
Asian
28
Caucasian
117
Hispanic
32
demographic
index
Has Kids
90
No Kids
123
- $20k
143
$20k-40k
124
$40k-60k
141
$60k-80k
83
$80k-100k
91
$100k-125k
68
$125k +
45
No College
109
College
108
Adv. Degree
52

Understand Speedway Shopper Behavior

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When Do They Shop?

time of day
Sun
12.6%
Mon
12.9%
Tue
13.9%
Wed
14.0%
Thu
14.6%
Fri
17.7%
Sat
14.3%

Speedway Basket Size

type
index
Urgent Need (1-2 Items)
148
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Speedway Shoppers?

retailers
affinity
Meijer 6.0x
SpartanNash 5.0x
Circle K 3.8x
Giant Eagle 3.7x
channels
affinity
Gas & Convenience 6.6x
Dollar 1.2x
Drug 1.1x
Pet 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.