SPINX Shopper Insights

Who shops at SPINX?

A SPINX shopper is generally median income, African American, and young adult age. SPINX shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real SPINX shoppers.

SPINX Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.5
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$17.95

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SPINX Shopper Demographics

demographic
index
Female
103
Male
71
<24
76
25-34
122
35-44
122
45-54
65
55-64
40
65+
44
African American
215
Asian
1
Caucasian
113
Hispanic
9
demographic
index
Has Kids
109
No Kids
80
- $20k
112
$20k-40k
76
$40k-60k
101
$60k-80k
187
$80k-100k
134
$100k-125k
50
$125k +
10
No College
52
College
117
Adv. Degree
75

Understand SPINX Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.6%
Mon
15.3%
Tue
13.3%
Wed
13.9%
Thu
13.7%
Fri
18.2%
Sat
13.9%

SPINX Basket Size

type
index
Urgent Need (1-2 Items)
145
Express Lane (3-10 Items)
119

Which Retailers are Popular With SPINX Shoppers?

retailers
affinity
Southeastern Grocers 17.1x
Delhaize America 4.0x
Dollar General 3.7x
Family Dollar 3.1x
channels
affinity
Gas & Convenience 5.7x
Dollar 2.0x
Drug 1.3x
Beauty 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.