SPINX Shopper Insights

Who shops at SPINX?

A SPINX shopper is generally median income, African American, and young adult age. SPINX shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real SPINX shoppers.

SPINX Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
31.5
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$17.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SPINX Shopper Demographics

demographic
index
Female
103
Male
71
<24
76
25-34
122
35-44
122
45-54
65
55-64
40
65+
44
African American
215
Asian
1
Caucasian
113
Hispanic
9
demographic
index
Has Kids
109
No Kids
80
- $20k
112
$20k-40k
76
$40k-60k
101
$60k-80k
187
$80k-100k
134
$100k-125k
50
$125k +
10
No College
52
College
117
Adv. Degree
75

Understand SPINX Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.6%
Mon
15.3%
Tue
13.3%
Wed
13.9%
Thu
13.7%
Fri
18.2%
Sat
13.9%

SPINX Basket Size

type
index
Urgent Need (1-2 Items)
145
Express Lane (3-10 Items)
119

Which Retailers are Popular With SPINX Shoppers?

retailers
affinity
Southeastern Grocers 17.1x
Delhaize America 4.0x
Dollar General 3.7x
Family Dollar 3.1x
channels
affinity
Gas & Convenience 5.7x
Dollar 2.0x
Drug 1.3x
Beauty 1.0x

Get More Data

Learn more about SPINX shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do SPINX shoppers shop at?

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How do SPINX shoppers shop during holidays?

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What items do SPINX shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the SPINX Target Market

Arrow and target

Who actually shops at SPINX? Do these shoppers fit the intended target market of SPINX?

Thought bubble

What motivates the target market to shop at SPINX?

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What other target market should SPINX look at?

venn diagram

Which other retailers have a similar target market?

About Our SPINX Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.