Sprouts Farmers Market Shopper Insights

Who shops at Sprouts Farmers Market? Sprouts Farmers Market shoppers are generally very high income, Asian, and senior age. Sprouts Farmers Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Sprouts Farmers Market shoppers.

Sprouts Farmers Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
33.5
Avg Basket Size (units)
10.6
Avg Basket Size ($)
$32.05

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  • Recent demographic data

Sprouts Farmers Market Shopper Demographics

demographic
index
Female
98
Male
118
<24
104
25-34
102
35-44
103
45-54
91
55-64
94
65+
115
African American
53
Asian
210
Caucasian
81
Hispanic
153
demographic
index
Has Kids
94
No Kids
112
- $20k
67
$20k-40k
76
$40k-60k
86
$60k-80k
93
$80k-100k
128
$100k-125k
117
$125k +
139
No College
49
College
105
Adv. Degree
134

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When Do They Shop?

time of day
Sun
18.0%
Mon
13.8%
Tue
11.1%
Wed
18.8%
Thu
10.7%
Fri
12.1%
Sat
15.5%

Sprouts Farmers Market Basket Size

type
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
192
Pantry Stocking (21+ Items)
107

Which Retailers are Popular With Sprouts Farmers Market Shoppers?

retailers
affinity
Stater Bros. 5.5x
Smart & Final 5.4x
99 Cents Only 5.0x
Trader Joe's 4.3x
channels
affinity
Club 2.4x
Food 1.6x
Pet 1.3x
Liquor 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Sprouts Farmers Market shoppers shop at?

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How do Sprouts Farmers Market shoppers shop during holidays?

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What items do Sprouts Farmers Market shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sprouts Farmers Market Target Market

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Who actually shops at Sprouts Farmers Market? Do these shoppers fit the intended target market of Sprouts Farmers Market?

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What motivates the target market to shop at Sprouts Farmers Market?

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What other target market should Sprouts Farmers Market look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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