Stater Bros. Shopper Insights

Who shops at Stater Bros.? A Stater Bros. shopper is generally very high income, Hispanic, and senior age. Stater Bros. shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Stater Bros. shoppers.

Stater Bros. Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
25.8
Avg Basket Size (units)
12.7
Avg Basket Size ($)
$38.31

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stater Bros. Shopper Demographics

demographic
index
Female
100
Male
101
<24
121
25-34
94
35-44
99
45-54
107
55-64
84
65+
139
African American
71
Asian
136
Caucasian
68
Hispanic
327
demographic
index
Has Kids
107
No Kids
86
- $20k
96
$20k-40k
97
$40k-60k
89
$60k-80k
100
$80k-100k
104
$100k-125k
107
$125k +
112
No College
108
College
101
Adv. Degree
86

Understand Stater Bros. Shopper Behavior

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When Do They Shop?

time of day
Sun
19.0%
Mon
14.2%
Tue
12.6%
Wed
13.5%
Thu
11.3%
Fri
13.4%
Sat
16.0%

Stater Bros. Basket Size

type
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
164

Which Retailers are Popular With Stater Bros. Shoppers?

retailers
affinity
99 Cents Only 11.8x
Smart & Final 9.9x
Sprouts Farmers Market 6.2x
Winco Foods 5.3x
channels
affinity
Club 2.4x
Food 1.6x
Dollar 1.2x
Drug 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Stater Bros. shoppers shop at?

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How do Stater Bros. shoppers shop during holidays?

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What items do Stater Bros. shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stater Bros. Target Market

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Who actually shops at Stater Bros.? Do these shoppers fit the intended target market of Stater Bros.?

Thought bubble

What motivates the target market to shop at Stater Bros.?

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What other target market should Stater Bros. look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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