Stater Bros. Shopper Insights

Who shops at Stater Bros.?

A Stater Bros. shopper is generally very high income, Hispanic, and senior age. Stater Bros. shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Stater Bros. shoppers.

Stater Bros. Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
25.8
Avg Basket Size (units)
12.7
Avg Basket Size ($)
$38.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stater Bros. Shopper Demographics

demographic
index
Female
100
Male
101
<24
121
25-34
94
35-44
99
45-54
107
55-64
84
65+
139
African American
71
Asian
136
Caucasian
68
Hispanic
327
demographic
index
Has Kids
107
No Kids
86
- $20k
96
$20k-40k
97
$40k-60k
89
$60k-80k
100
$80k-100k
104
$100k-125k
107
$125k +
112
No College
108
College
101
Adv. Degree
86

Understand Stater Bros. Shopper Behavior

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When Do They Shop?

time of day
Sun
19.0%
Mon
14.2%
Tue
12.6%
Wed
13.5%
Thu
11.3%
Fri
13.4%
Sat
16.0%

Stater Bros. Basket Size

type
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
164

Which Retailers are Popular With Stater Bros. Shoppers?

retailers
affinity
99 Cents Only 11.8x
Smart & Final 9.9x
Sprouts Farmers Market 6.2x
Winco Foods 5.3x
channels
affinity
Club 2.4x
Food 1.6x
Dollar 1.2x
Drug 1.0x

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Data Highlights

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Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.