Stripes Shopper Insights

Who shops at Stripes?

A Stripes shopper is generally lower income, Hispanic, and adolescent age. Stripes shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Stripes shoppers.

Stripes Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
29.7
Avg Basket Size (units)
3.2
Avg Basket Size ($)
$20.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stripes Shopper Demographics

demographic
index
Female
99
Male
106
<24
133
25-34
116
35-44
103
45-54
88
55-64
73
65+
48
African American
128
Asian
51
Caucasian
74
Hispanic
374
demographic
index
Has Kids
102
No Kids
96
- $20k
152
$20k-40k
211
$40k-60k
102
$60k-80k
67
$80k-100k
45
$100k-125k
59
$125k +
62
No College
131
College
108
Adv. Degree
28

Understand Stripes Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.2%
Mon
13.4%
Tue
10.4%
Wed
13.9%
Thu
13.4%
Fri
19.1%
Sat
15.6%

Stripes Basket Size

type
index
Urgent Need (1-2 Items)
130
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
13
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Stripes Shoppers?

retailers
affinity
HEB 21.3x
Shell 6.4x
Family Dollar 3.3x
Dollar General 2.7x
channels
affinity
Gas & Convenience 5.4x
Dollar 1.9x
Liquor 1.1x
Mass 1.1x

Get More Data

Learn more about Stripes shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Stripes shoppers shop at?

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How do Stripes shoppers shop during holidays?

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What items do Stripes shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stripes Target Market

Arrow and target

Who actually shops at Stripes? Do these shoppers fit the intended target market of Stripes?

Thought bubble

What motivates the target market to shop at Stripes?

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What other target market should Stripes look at?

venn diagram

Which other retailers have a similar target market?

About Our Stripes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.