Sunoco Shopper Insights

Who shops at Sunoco?

A Sunoco shopper is generally slightly lower income, Caucasian, and upper middle age. Sunoco shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Sunoco shoppers.

Sunoco Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.9
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$18.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunoco Shopper Demographics

demographic
index
Female
88
Male
214
<24
90
25-34
117
35-44
82
45-54
117
55-64
112
65+
57
African American
75
Asian
27
Caucasian
118
Hispanic
38
demographic
index
Has Kids
75
No Kids
155
- $20k
113
$20k-40k
121
$40k-60k
148
$60k-80k
88
$80k-100k
98
$100k-125k
50
$125k +
57
No College
187
College
85
Adv. Degree
71

Understand Sunoco Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.2%
Mon
12.8%
Tue
13.5%
Wed
13.6%
Thu
15.1%
Fri
16.4%
Sat
15.4%

Sunoco Basket Size

type
index
Urgent Need (1-2 Items)
159
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Sunoco Shoppers?

retailers
affinity
Tops 6.2x
Wawa 5.7x
Weis Markets 5.7x
Price Chopper 4.5x
channels
affinity
Gas & Convenience 6.3x
Liquor 2.1x
Dollar 1.4x
Drug 1.1x

Get More Data

Learn more about Sunoco shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Sunoco shoppers shop at?

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How do Sunoco shoppers shop during holidays?

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What items do Sunoco shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunoco Target Market

Arrow and target

Who actually shops at Sunoco? Do these shoppers fit the intended target market of Sunoco?

Thought bubble

What motivates the target market to shop at Sunoco?

magnifying glass

What other target market should Sunoco look at?

venn diagram

Which other retailers have a similar target market?

About Our Sunoco Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.