Sunset Supermarket Shopper Insights

Who shops at Sunset Supermarket?

A Sunset Supermarket shopper is generally very low income, Asian, and adolescent age. Sunset Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Sunset Supermarket shoppers.

Sunset Supermarket Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
34.3
Avg Basket Size (units)
5.3
Avg Basket Size ($)
$17.8

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunset Supermarket Shopper Demographics

demographic
index
Female
75
Male
329
<24
625
25-34
62
35-44
97
45-54
111
55-64
30
65+
47
African American
1
Asian
1226
Caucasian
2
Hispanic
1
demographic
index
Has Kids
83
No Kids
136
- $20k
238
$20k-40k
86
$40k-60k
138
$60k-80k
81
$80k-100k
34
$100k-125k
33
$125k +
137
No College
73
College
116
Adv. Degree
55

Understand Sunset Supermarket Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.0%
Mon
14.3%
Tue
12.8%
Wed
12.9%
Thu
12.5%
Fri
13.3%
Sat
16.2%

Sunset Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
89
Express Lane (3-10 Items)
145
Fill Up (11-20 Items)
75
Pantry Stocking (21+ Items)
12

Which Retailers are Popular With Sunset Supermarket Shoppers?

retailers
affinity
Smart & Final 13.1x
Safeway 12.4x
Trader Joe's 10.7x
Costco 6.8x
channels
affinity
Club 2.4x
Food 2.0x
Drug 1.5x
Beauty 0.5x

Get More Data

Learn more about Sunset Supermarket shoppers. Contact us to get the latest insights, including:

check mark

Deeper demographic data

check mark

What other retailers do Sunset Supermarket shoppers shop at?

check mark

How do Sunset Supermarket shoppers shop during holidays?

check mark

What items do Sunset Supermarket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunset Supermarket Target Market

Arrow and target

Who actually shops at Sunset Supermarket? Do these shoppers fit the intended target market of Sunset Supermarket?

Thought bubble

What motivates the target market to shop at Sunset Supermarket?

magnifying glass

What other target market should Sunset Supermarket look at?

venn diagram

Which other retailers have a similar target market?

About Our Sunset Supermarket Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.