Sunset Supermarket Shopper Insights

Who shops at Sunset Supermarket?

A Sunset Supermarket shopper is generally very low income, Asian, and adolescent age. Sunset Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Sunset Supermarket shoppers.

Sunset Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.3
Avg Basket Size (units)
5.3
Avg Basket Size ($)
$17.8

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunset Supermarket Shopper Demographics

demographic
index
Female
75
Male
329
<24
625
25-34
62
35-44
97
45-54
111
55-64
30
65+
47
African American
1
Asian
1226
Caucasian
2
Hispanic
1
demographic
index
Has Kids
83
No Kids
136
- $20k
238
$20k-40k
86
$40k-60k
138
$60k-80k
81
$80k-100k
34
$100k-125k
33
$125k +
137
No College
73
College
116
Adv. Degree
55

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When Do They Shop?

time of day
Sun
18.0%
Mon
14.3%
Tue
12.8%
Wed
12.9%
Thu
12.5%
Fri
13.3%
Sat
16.2%

Sunset Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
89
Express Lane (3-10 Items)
145
Fill Up (11-20 Items)
75
Pantry Stocking (21+ Items)
12

Which Retailers are Popular With Sunset Supermarket Shoppers?

retailers
affinity
Smart & Final 13.1x
Safeway 12.4x
Trader Joe's 10.7x
Costco 6.8x
channels
affinity
Club 2.4x
Food 2.0x
Drug 1.5x
Beauty 0.5x

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Data Highlights

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Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.