Sunshine Foods Shopper Insights

Who shops at Sunshine Foods?

A Sunshine Foods shopper is generally lower income, Caucasian, and young adult age. Sunshine Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Sunshine Foods shoppers.

Sunshine Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.0
Avg Basket Size (units)
11.5
Avg Basket Size ($)
$36.65

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunshine Foods Shopper Demographics

demographic
index
Female
59
Male
476
<24
23
25-34
230
35-44
39
45-54
114
55-64
7
65+
8
African American
7
Asian
0
Caucasian
128
Hispanic
19
demographic
index
Has Kids
68
No Kids
169
- $20k
22
$20k-40k
389
$40k-60k
58
$60k-80k
30
$80k-100k
104
$100k-125k
0
$125k +
19
No College
47
College
125
Adv. Degree
41

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When Do They Shop?

time of day
Sun
12.3%
Mon
26.7%
Tue
6.4%
Wed
9.2%
Thu
22.9%
Fri
10.2%
Sat
12.3%

Sunshine Foods Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
159

Which Retailers are Popular With Sunshine Foods Shoppers?

retailers
affinity
Hy-Vee 31.1x
Shell 4.1x
Publix 3.5x
Southeastern Grocers 3.3x
channels
affinity
Food 1.7x
Beauty 1.5x
Gas & Convenience 1.2x
Mass 1.1x

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.