Super 1 Foods Shopper Insights

Who shops at Super 1 Foods?

A Super 1 Foods shopper is generally higher income, African American, and older age. Super 1 Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Super 1 Foods shoppers.

Super 1 Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.2
Avg Basket Size (units)
12.7
Avg Basket Size ($)
$38.92

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Super 1 Foods Shopper Demographics

demographic
index
Female
99
Male
105
<24
85
25-34
94
35-44
98
45-54
93
55-64
148
65+
117
African American
190
Asian
92
Caucasian
102
Hispanic
77
demographic
index
Has Kids
101
No Kids
99
- $20k
112
$20k-40k
134
$40k-60k
81
$60k-80k
111
$80k-100k
86
$100k-125k
136
$125k +
41
No College
107
College
99
Adv. Degree
97

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When Do They Shop?

time of day
Sun
15.2%
Mon
13.9%
Tue
13.4%
Wed
13.1%
Thu
12.7%
Fri
16.2%
Sat
15.4%

Super 1 Foods Basket Size

type
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
160

Which Retailers are Popular With Super 1 Foods Shoppers?

retailers
affinity
Family Dollar 3.5x
SuperValu 3.0x
Winco Foods 2.6x
Shell 2.6x
channels
affinity
Dollar 1.9x
Gas & Convenience 1.4x
Food 1.3x
Beauty 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.