Super 1 Foods Shopper Insights

Who shops at Super 1 Foods?

A Super 1 Foods shopper is generally higher income, African American, and older age. Super 1 Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Super 1 Foods shoppers.

Super 1 Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.2
Avg Basket Size (units)
12.7
Avg Basket Size ($)
$38.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Super 1 Foods Shopper Demographics

demographic
index
Female
99
Male
105
<24
85
25-34
94
35-44
98
45-54
93
55-64
148
65+
117
African American
190
Asian
92
Caucasian
102
Hispanic
77
demographic
index
Has Kids
101
No Kids
99
- $20k
112
$20k-40k
134
$40k-60k
81
$60k-80k
111
$80k-100k
86
$100k-125k
136
$125k +
41
No College
107
College
99
Adv. Degree
97

Understand Super 1 Foods Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.2%
Mon
13.9%
Tue
13.4%
Wed
13.1%
Thu
12.7%
Fri
16.2%
Sat
15.4%

Super 1 Foods Basket Size

type
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
160

Which Retailers are Popular With Super 1 Foods Shoppers?

retailers
affinity
Family Dollar 3.5x
SuperValu 3.0x
Winco Foods 2.6x
Shell 2.6x
channels
affinity
Dollar 1.9x
Gas & Convenience 1.4x
Food 1.3x
Beauty 1.2x

Get More Data

Learn more about Super 1 Foods shoppers. Contact us to get the latest insights, including:

check mark

Deeper demographic data

check mark

What other retailers do Super 1 Foods shoppers shop at?

check mark

How do Super 1 Foods shoppers shop during holidays?

check mark

What items do Super 1 Foods shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Super 1 Foods Target Market

Arrow and target

Who actually shops at Super 1 Foods? Do these shoppers fit the intended target market of Super 1 Foods?

Thought bubble

What motivates the target market to shop at Super 1 Foods?

magnifying glass

What other target market should Super 1 Foods look at?

venn diagram

Which other retailers have a similar target market?

About Our Super 1 Foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.