Super 1 Foods Shopper Insights

Who shops at Super 1 Foods? A Super 1 Foods shopper is generally higher income, African American, and older age. Super 1 Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Super 1 Foods shoppers.

Super 1 Foods Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.2
Avg Basket Size (units)
12.7
Avg Basket Size ($)
$38.92

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Super 1 Foods Shopper Demographics

demographic
index
Female
99
Male
105
<24
85
25-34
94
35-44
98
45-54
93
55-64
148
65+
117
African American
190
Asian
92
Caucasian
102
Hispanic
77
demographic
index
Has Kids
101
No Kids
99
- $20k
112
$20k-40k
134
$40k-60k
81
$60k-80k
111
$80k-100k
86
$100k-125k
136
$125k +
41
No College
107
College
99
Adv. Degree
97

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When Do They Shop?

time of day
Sun
15.2%
Mon
13.9%
Tue
13.4%
Wed
13.1%
Thu
12.7%
Fri
16.2%
Sat
15.4%

Super 1 Foods Basket Size

type
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
160

Which Retailers are Popular With Super 1 Foods Shoppers?

retailers
affinity
Family Dollar 3.5x
SuperValu 3.0x
Winco Foods 2.6x
Shell 2.6x
channels
affinity
Dollar 1.9x
Gas & Convenience 1.4x
Food 1.3x
Beauty 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Super 1 Foods shoppers shop at?

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How do Super 1 Foods shoppers shop during holidays?

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What items do Super 1 Foods shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Super 1 Foods Target Market

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Who actually shops at Super 1 Foods? Do these shoppers fit the intended target market of Super 1 Foods?

Thought bubble

What motivates the target market to shop at Super 1 Foods?

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What other target market should Super 1 Foods look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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