Super America Shopper Insights

Who shops at Super America?

A Super America shopper is generally slightly lower income, Caucasian, and young adult age. Super America shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Super America shoppers.

Super America Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.5
Avg Basket Size (units)
3.2
Avg Basket Size ($)
$20.35

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Super America Shopper Demographics

demographic
index
Female
92
Male
172
<24
59
25-34
145
35-44
90
45-54
115
55-64
15
65+
21
African American
25
Asian
77
Caucasian
105
Hispanic
95
demographic
index
Has Kids
94
No Kids
113
- $20k
63
$20k-40k
103
$40k-60k
145
$60k-80k
116
$80k-100k
67
$100k-125k
60
$125k +
102
No College
100
College
111
Adv. Degree
49

Understand Super America Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.2%
Mon
10.1%
Tue
26.9%
Wed
10.7%
Thu
12.6%
Fri
15.2%
Sat
13.4%

Super America Basket Size

type
index
Urgent Need (1-2 Items)
119
Express Lane (3-10 Items)
143
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With Super America Shoppers?

retailers
affinity
SuperValu 35.9x
Hy-Vee 3.6x
Target 3.5x
Aldi 3.1x
channels
affinity
Gas & Convenience 6.6x
Liquor 1.8x
Pet 1.5x
Beauty 1.3x

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Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.