Super Foodtown Shopper Insights

Who shops at Super Foodtown?

A Super Foodtown shopper is generally higher income, Caucasian, and upper middle age. Super Foodtown shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Super Foodtown shoppers.

Super Foodtown Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.4
Avg Basket Size (units)
11.9
Avg Basket Size ($)
$41.37

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Super Foodtown Shopper Demographics

demographic
index
Female
101
Male
88
<24
48
25-34
95
35-44
85
45-54
173
55-64
56
65+
27
African American
34
Asian
36
Caucasian
123
Hispanic
18
demographic
index
Has Kids
117
No Kids
63
- $20k
13
$20k-40k
67
$40k-60k
84
$60k-80k
117
$80k-100k
123
$100k-125k
174
$125k +
104
No College
161
College
87
Adv. Degree
93

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When Do They Shop?

time of day
Sun
17.7%
Mon
13.5%
Tue
16.4%
Wed
13.9%
Thu
11.0%
Fri
12.4%
Sat
15.1%

Super Foodtown Basket Size

type
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
128
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
162

Which Retailers are Popular With Super Foodtown Shoppers?

retailers
affinity
A&P 19.2x
Wakefern 18.0x
Wegmans 11.5x
Wawa 7.9x
channels
affinity
Liquor 2.9x
Pet 2.4x
Food 1.6x
Gas & Convenience 1.3x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.