Super Foodtown Shopper Insights

Who shops at Super Foodtown? A Super Foodtown shopper is generally higher income, Caucasian, and upper middle age. Super Foodtown shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Super Foodtown shoppers.

Super Foodtown Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.4
Avg Basket Size (units)
11.9
Avg Basket Size ($)
$41.37

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Super Foodtown Shopper Demographics

demographic
index
Female
101
Male
88
<24
48
25-34
95
35-44
85
45-54
173
55-64
56
65+
27
African American
34
Asian
36
Caucasian
123
Hispanic
18
demographic
index
Has Kids
117
No Kids
63
- $20k
13
$20k-40k
67
$40k-60k
84
$60k-80k
117
$80k-100k
123
$100k-125k
174
$125k +
104
No College
161
College
87
Adv. Degree
93

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When Do They Shop?

time of day
Sun
17.7%
Mon
13.5%
Tue
16.4%
Wed
13.9%
Thu
11.0%
Fri
12.4%
Sat
15.1%

Super Foodtown Basket Size

type
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
128
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
162

Which Retailers are Popular With Super Foodtown Shoppers?

retailers
affinity
A&P 19.2x
Wakefern 18.0x
Wegmans 11.5x
Wawa 7.9x
channels
affinity
Liquor 2.9x
Pet 2.4x
Food 1.6x
Gas & Convenience 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Super Foodtown shoppers shop at?

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How do Super Foodtown shoppers shop during holidays?

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What items do Super Foodtown shoppers buy?

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Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Super Foodtown Target Market

Arrow and target

Who actually shops at Super Foodtown? Do these shoppers fit the intended target market of Super Foodtown?

Thought bubble

What motivates the target market to shop at Super Foodtown?

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What other target market should Super Foodtown look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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