Super King Market Shopper Insights

Who shops at Super King Market? A Super King Market shopper is generally lower income, Hispanic, and adolescent age. Super King Market shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Super King Market shoppers.

Super King Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
32.9
Avg Basket Size (units)
16.2
Avg Basket Size ($)
$36.91

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Super King Market Shopper Demographics

demographic
index
Female
94
Male
155
<24
165
25-34
123
35-44
92
45-54
109
55-64
38
65+
47
African American
16
Asian
278
Caucasian
44
Hispanic
374
demographic
index
Has Kids
99
No Kids
102
- $20k
140
$20k-40k
160
$40k-60k
134
$60k-80k
69
$80k-100k
63
$100k-125k
74
$125k +
51
No College
91
College
99
Adv. Degree
113

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When Do They Shop?

time of day
Sun
15.6%
Mon
13.1%
Tue
12.8%
Wed
15.9%
Thu
14.1%
Fri
12.7%
Sat
15.8%

Super King Market Basket Size

type
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
205
Pantry Stocking (21+ Items)
255

Which Retailers are Popular With Super King Market Shoppers?

retailers
affinity
99 Cents Only 15.4x
Smart & Final 15.3x
Stater Bros. 15.1x
Sprouts Farmers Market 6.2x
channels
affinity
Club 3.3x
Food 1.7x
Dollar 1.5x
Liquor 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Super King Market shoppers shop at?

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How do Super King Market shoppers shop during holidays?

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What items do Super King Market shoppers buy?

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Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Super King Market Target Market

Arrow and target

Who actually shops at Super King Market? Do these shoppers fit the intended target market of Super King Market?

Thought bubble

What motivates the target market to shop at Super King Market?

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What other target market should Super King Market look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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