Super King Market Shopper Insights

Who shops at Super King Market?

A Super King Market shopper is generally lower income, Hispanic, and adolescent age. Super King Market shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Super King Market shoppers.

Super King Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.9
Avg Basket Size (units)
16.2
Avg Basket Size ($)
$36.91

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  • Behavioral data
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Super King Market Shopper Demographics

demographic
index
Female
94
Male
155
<24
165
25-34
123
35-44
92
45-54
109
55-64
38
65+
47
African American
16
Asian
278
Caucasian
44
Hispanic
374
demographic
index
Has Kids
99
No Kids
102
- $20k
140
$20k-40k
160
$40k-60k
134
$60k-80k
69
$80k-100k
63
$100k-125k
74
$125k +
51
No College
91
College
99
Adv. Degree
113

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When Do They Shop?

time of day
Sun
15.6%
Mon
13.1%
Tue
12.8%
Wed
15.9%
Thu
14.1%
Fri
12.7%
Sat
15.8%

Super King Market Basket Size

type
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
205
Pantry Stocking (21+ Items)
255

Which Retailers are Popular With Super King Market Shoppers?

retailers
affinity
99 Cents Only 15.4x
Smart & Final 15.3x
Stater Bros. 15.1x
Sprouts Farmers Market 6.2x
channels
affinity
Club 3.3x
Food 1.7x
Dollar 1.5x
Liquor 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.