Super One Foods Shopper Insights

Who shops at Super One Foods?

A Super One Foods shopper is generally higher income, Caucasian, and senior age. Super One Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Super One Foods shoppers.

Super One Foods Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.3
Avg Basket Size (units)
14.5
Avg Basket Size ($)
$40.23

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Super One Foods Shopper Demographics

demographic
index
Female
104
Male
63
<24
97
25-34
114
35-44
76
45-54
90
55-64
170
65+
179
African American
8
Asian
20
Caucasian
127
Hispanic
5
demographic
index
Has Kids
93
No Kids
115
- $20k
81
$20k-40k
152
$40k-60k
67
$60k-80k
114
$80k-100k
85
$100k-125k
168
$125k +
26
No College
93
College
116
Adv. Degree
34

Understand Super One Foods Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.3%
Mon
12.6%
Tue
11.1%
Wed
15.4%
Thu
14.7%
Fri
15.8%
Sat
14.2%

Super One Foods Basket Size

type
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
192

Which Retailers are Popular With Super One Foods Shoppers?

retailers
affinity
SuperValu 8.1x
IGA 4.6x
SpartanNash 2.8x
Walmart 2.5x
channels
affinity
Liquor 2.9x
Gas & Convenience 2.2x
Mass 1.4x
Food 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Super One Foods shoppers shop at?

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How do Super One Foods shoppers shop during holidays?

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What items do Super One Foods shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Super One Foods Target Market

Arrow and target

Who actually shops at Super One Foods? Do these shoppers fit the intended target market of Super One Foods?

Thought bubble

What motivates the target market to shop at Super One Foods?

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What other target market should Super One Foods look at?

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Which other retailers have a similar target market?

About Our Super One Foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.