Super One Foods Shopper Insights

Who shops at Super One Foods?

A Super One Foods shopper is generally higher income, Caucasian, and senior age. Super One Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Super One Foods shoppers.

Super One Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.3
Avg Basket Size (units)
14.5
Avg Basket Size ($)
$40.23

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Super One Foods Shopper Demographics

demographic
index
Female
104
Male
63
<24
97
25-34
114
35-44
76
45-54
90
55-64
170
65+
179
African American
8
Asian
20
Caucasian
127
Hispanic
5
demographic
index
Has Kids
93
No Kids
115
- $20k
81
$20k-40k
152
$40k-60k
67
$60k-80k
114
$80k-100k
85
$100k-125k
168
$125k +
26
No College
93
College
116
Adv. Degree
34

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When Do They Shop?

time of day
Sun
16.3%
Mon
12.6%
Tue
11.1%
Wed
15.4%
Thu
14.7%
Fri
15.8%
Sat
14.2%

Super One Foods Basket Size

type
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
192

Which Retailers are Popular With Super One Foods Shoppers?

retailers
affinity
SuperValu 8.1x
IGA 4.6x
SpartanNash 2.8x
Walmart 2.5x
channels
affinity
Liquor 2.9x
Gas & Convenience 2.2x
Mass 1.4x
Food 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.