Superamerica Shopper Insights

Who shops at Superamerica?

A Superamerica shopper is generally slightly lower income, Caucasian, and young adult age. Superamerica shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Superamerica shoppers.

Superamerica Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.3
Avg Basket Size (units)
3.1
Avg Basket Size ($)
$22.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Superamerica Shopper Demographics

demographic
index
Female
92
Male
173
<24
56
25-34
137
35-44
89
45-54
126
55-64
18
65+
16
African American
19
Asian
78
Caucasian
105
Hispanic
88
demographic
index
Has Kids
98
No Kids
103
- $20k
77
$20k-40k
78
$40k-60k
148
$60k-80k
114
$80k-100k
69
$100k-125k
75
$125k +
105
No College
98
College
113
Adv. Degree
42

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When Do They Shop?

time of day
Sun
11.0%
Mon
9.9%
Tue
28.8%
Wed
10.1%
Thu
12.5%
Fri
14.1%
Sat
13.7%

Superamerica Basket Size

type
index
Urgent Need (1-2 Items)
124
Express Lane (3-10 Items)
138
Fill Up (11-20 Items)
6

Which Retailers are Popular With Superamerica Shoppers?

retailers
affinity
SuperValu 32.1x
Hy-Vee 4.6x
Target 3.1x
Aldi 3.0x
channels
affinity
Gas & Convenience 6.5x
Liquor 1.9x
Pet 1.7x
Beauty 1.3x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.