Superamerica Shopper Insights

Who shops at Superamerica?

A Superamerica shopper is generally slightly lower income, Caucasian, and young adult age. Superamerica shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Superamerica shoppers.

Superamerica Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
31.3
Avg Basket Size (units)
3.1
Avg Basket Size ($)
$22.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Superamerica Shopper Demographics

demographic
index
Female
92
Male
173
<24
56
25-34
137
35-44
89
45-54
126
55-64
18
65+
16
African American
19
Asian
78
Caucasian
105
Hispanic
88
demographic
index
Has Kids
98
No Kids
103
- $20k
77
$20k-40k
78
$40k-60k
148
$60k-80k
114
$80k-100k
69
$100k-125k
75
$125k +
105
No College
98
College
113
Adv. Degree
42

Understand Superamerica Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.0%
Mon
9.9%
Tue
28.8%
Wed
10.1%
Thu
12.5%
Fri
14.1%
Sat
13.7%

Superamerica Basket Size

type
index
Urgent Need (1-2 Items)
124
Express Lane (3-10 Items)
138
Fill Up (11-20 Items)
6

Which Retailers are Popular With Superamerica Shoppers?

retailers
affinity
SuperValu 32.1x
Hy-Vee 4.6x
Target 3.1x
Aldi 3.0x
channels
affinity
Gas & Convenience 6.5x
Liquor 1.9x
Pet 1.7x
Beauty 1.3x

Get More Data

Learn more about Superamerica shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Superamerica shoppers shop at?

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How do Superamerica shoppers shop during holidays?

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What items do Superamerica shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Superamerica Target Market

Arrow and target

Who actually shops at Superamerica? Do these shoppers fit the intended target market of Superamerica?

Thought bubble

What motivates the target market to shop at Superamerica?

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What other target market should Superamerica look at?

venn diagram

Which other retailers have a similar target market?

About Our Superamerica Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.