SUPERCUTS Shopper Insights

Who shops at SUPERCUTS?

A SUPERCUTS shopper is generally higher income, Asian, and older age. SUPERCUTS shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real SUPERCUTS shoppers.

SUPERCUTS Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
48.1
Avg Basket Size (units)
1.9
Avg Basket Size ($)
$27.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SUPERCUTS Shopper Demographics

demographic
index
Female
95
Male
148
<24
51
25-34
61
35-44
103
45-54
130
55-64
143
65+
128
African American
80
Asian
140
Caucasian
92
Hispanic
117
demographic
index
Has Kids
103
No Kids
93
- $20k
80
$20k-40k
79
$40k-60k
100
$60k-80k
109
$80k-100k
106
$100k-125k
112
$125k +
109
No College
79
College
98
Adv. Degree
135

Understand SUPERCUTS Shopper Behavior

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When Do They Shop?

time of day
Sun
14.5%
Mon
11.4%
Tue
13.1%
Wed
12.1%
Thu
12.8%
Fri
14.2%
Sat
21.8%

SUPERCUTS Basket Size

type
index
Urgent Need (1-2 Items)
219
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
1
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With SUPERCUTS Shoppers?

retailers
affinity
Tops 4.4x
Wegmans 3.1x
Shell 2.8x
Wakefern 2.8x
channels
affinity
Beauty 3.5x
Pet 1.8x
Liquor 1.7x
Gas & Convenience 1.5x

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Data Highlights

Real Time Shopper and Consumer Data
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Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.