Superior grocers Shopper Insights

Who shops at Superior grocers?

A superior grocers shopper is generally very low income, Hispanic, and adolescent age. superior grocers shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real superior grocers shoppers.

Superior grocers Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.3
Avg Basket Size (units)
12.3
Avg Basket Size ($)
$26.81

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Superior grocers Shopper Demographics

demographic
index
Female
99
Male
110
<24
357
25-34
155
35-44
78
45-54
62
55-64
54
65+
28
African American
66
Asian
185
Caucasian
15
Hispanic
771
demographic
index
Has Kids
100
No Kids
99
- $20k
231
$20k-40k
162
$40k-60k
111
$60k-80k
97
$80k-100k
55
$100k-125k
42
$125k +
26
No College
161
College
96
Adv. Degree
49

Understand Superior grocers Shopper Behavior

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When Do They Shop?

time of day
Sun
17.1%
Mon
12.9%
Tue
10.6%
Wed
18.8%
Thu
14.9%
Fri
9.7%
Sat
16.1%

Superior grocers Basket Size

type
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
152

Which Retailers are Popular With Superior grocers Shoppers?

retailers
affinity
Stater Bros. 19.5x
99 Cents Only 16.0x
Smart & Final 12.2x
Winco Foods 3.7x
channels
affinity
Club 2.4x
Dollar 1.7x
Food 1.5x
Drug 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.