Supermax Shopper Insights

Who shops at Supermax?

A Supermax shopper is generally very low income, Hispanic, and senior age. Supermax shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Supermax shoppers.

Supermax Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.8
Avg Basket Size (units)
10.3
Avg Basket Size ($)
$22.74

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Supermax Shopper Demographics

demographic
index
Female
100
Male
103
<24
147
25-34
87
35-44
103
45-54
127
55-64
69
65+
174
African American
4
Asian
6
Caucasian
16
Hispanic
885
demographic
index
Has Kids
56
No Kids
204
- $20k
387
$20k-40k
116
$40k-60k
113
$60k-80k
38
$80k-100k
43
$100k-125k
56
$125k +
12
No College
45
College
115
Adv. Degree
97

Understand Supermax Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.5%
Mon
15.3%
Tue
17.6%
Wed
14.4%
Thu
12.6%
Fri
12.8%
Sat
14.8%

Supermax Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
126

Which Retailers are Popular With Supermax Shoppers?

retailers
affinity
KMart 11.6x
Walgreens 7.7x
Costco 4.7x
Sam's Club 3.9x
channels
affinity
Drug 4.6x
Club 2.4x
Pet 2.1x
Beauty 1.7x

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Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.