Supermax Shopper Insights

Who shops at Supermax?

A Supermax shopper is generally very low income, Hispanic, and senior age. Supermax shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Supermax shoppers.

Supermax Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
30.8
Avg Basket Size (units)
10.3
Avg Basket Size ($)
$22.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Supermax Shopper Demographics

demographic
index
Female
100
Male
103
<24
147
25-34
87
35-44
103
45-54
127
55-64
69
65+
174
African American
4
Asian
6
Caucasian
16
Hispanic
885
demographic
index
Has Kids
56
No Kids
204
- $20k
387
$20k-40k
116
$40k-60k
113
$60k-80k
38
$80k-100k
43
$100k-125k
56
$125k +
12
No College
45
College
115
Adv. Degree
97

Understand Supermax Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.5%
Mon
15.3%
Tue
17.6%
Wed
14.4%
Thu
12.6%
Fri
12.8%
Sat
14.8%

Supermax Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
126

Which Retailers are Popular With Supermax Shoppers?

retailers
affinity
KMart 11.6x
Walgreens 7.7x
Costco 4.7x
Sam's Club 3.9x
channels
affinity
Drug 4.6x
Club 2.4x
Pet 2.1x
Beauty 1.7x

Get More Data

Learn more about Supermax shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Supermax shoppers shop at?

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How do Supermax shoppers shop during holidays?

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What items do Supermax shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Supermax Target Market

Arrow and target

Who actually shops at Supermax? Do these shoppers fit the intended target market of Supermax?

Thought bubble

What motivates the target market to shop at Supermax?

magnifying glass

What other target market should Supermax look at?

venn diagram

Which other retailers have a similar target market?

About Our Supermax Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.