Supermax Shopper Insights

Who shops at Supermax? Supermax shoppers are generally very low income, Hispanic, and senior age. Supermax shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Supermax shoppers.

Supermax Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.8
Avg Basket Size (units)
10.3
Avg Basket Size ($)
$22.74

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Supermax Shopper Demographics

demographic
index
Female
100
Male
103
<24
147
25-34
87
35-44
103
45-54
127
55-64
69
65+
174
African American
4
Asian
6
Caucasian
16
Hispanic
885
demographic
index
Has Kids
56
No Kids
204
- $20k
387
$20k-40k
116
$40k-60k
113
$60k-80k
38
$80k-100k
43
$100k-125k
56
$125k +
12
No College
45
College
115
Adv. Degree
97

Understand Supermax Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.5%
Mon
15.3%
Tue
17.6%
Wed
14.4%
Thu
12.6%
Fri
12.8%
Sat
14.8%

Supermax Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
126

Which Retailers are Popular With Supermax Shoppers?

retailers
affinity
KMart 11.6x
Walgreens 7.7x
Costco 4.7x
Sam's Club 3.9x
channels
affinity
Drug 4.6x
Club 2.4x
Pet 2.1x
Beauty 1.7x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do Supermax shoppers shop at?

check mark

How do Supermax shoppers shop during holidays?

check mark

What items do Supermax shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Supermax Target Market

Arrow and target

Who actually shops at Supermax? Do these shoppers fit the intended target market of Supermax?

Thought bubble

What motivates the target market to shop at Supermax?

magnifying glass

What other target market should Supermax look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us