SuperValu Shopper Insights

Who shops at SuperValu?

A SuperValu shopper is generally median income, African American, and older age. SuperValu shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real SuperValu shoppers.

SuperValu Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.3
Avg Basket Size (units)
12.6
Avg Basket Size ($)
$36.11

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SuperValu Shopper Demographics

demographic
index
Female
97
Male
123
<24
80
25-34
98
35-44
94
45-54
110
55-64
116
65+
98
African American
115
Asian
64
Caucasian
113
Hispanic
23
demographic
index
Has Kids
96
No Kids
110
- $20k
79
$20k-40k
82
$40k-60k
108
$60k-80k
111
$80k-100k
102
$100k-125k
102
$125k +
104
No College
92
College
102
Adv. Degree
99

Understand SuperValu Shopper Behavior

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When Do They Shop?

time of day
Sun
17.9%
Mon
12.4%
Tue
11.9%
Wed
12.7%
Thu
12.6%
Fri
15.0%
Sat
17.4%

SuperValu Basket Size

type
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
113
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
165

Which Retailers are Popular With SuperValu Shoppers?

retailers
affinity
Schnucks 8.4x
Giant Eagle 5.3x
Delhaize America 2.9x
Aldi 2.6x
channels
affinity
Liquor 1.7x
Gas & Convenience 1.6x
Food 1.4x
Pet 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.