SuperValu Shopper Insights

Who shops at SuperValu?

A SuperValu shopper is generally median income, African American, and older age. SuperValu shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real SuperValu shoppers.

SuperValu Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.3
Avg Basket Size (units)
12.6
Avg Basket Size ($)
$36.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SuperValu Shopper Demographics

demographic
index
Female
97
Male
123
<24
80
25-34
98
35-44
94
45-54
110
55-64
116
65+
98
African American
115
Asian
64
Caucasian
113
Hispanic
23
demographic
index
Has Kids
96
No Kids
110
- $20k
79
$20k-40k
82
$40k-60k
108
$60k-80k
111
$80k-100k
102
$100k-125k
102
$125k +
104
No College
92
College
102
Adv. Degree
99

Understand SuperValu Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.9%
Mon
12.4%
Tue
11.9%
Wed
12.7%
Thu
12.6%
Fri
15.0%
Sat
17.4%

SuperValu Basket Size

type
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
113
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
165

Which Retailers are Popular With SuperValu Shoppers?

retailers
affinity
Schnucks 8.4x
Giant Eagle 5.3x
Delhaize America 2.9x
Aldi 2.6x
channels
affinity
Liquor 1.7x
Gas & Convenience 1.6x
Food 1.4x
Pet 1.2x

Get More Data

Learn more about SuperValu shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do SuperValu shoppers shop at?

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How do SuperValu shoppers shop during holidays?

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What items do SuperValu shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the SuperValu Target Market

Arrow and target

Who actually shops at SuperValu? Do these shoppers fit the intended target market of SuperValu?

Thought bubble

What motivates the target market to shop at SuperValu?

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What other target market should SuperValu look at?

venn diagram

Which other retailers have a similar target market?

About Our SuperValu Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.