Sureway Supermarket Shopper Insights

Who shops at Sureway Supermarket?

A Sureway Supermarket shopper is generally lower income, Caucasian, and lower middle age. Sureway Supermarket shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Sureway Supermarket shoppers.

Sureway Supermarket Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
27.9
Avg Basket Size (units)
10.3
Avg Basket Size ($)
$30.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sureway Supermarket Shopper Demographics

demographic
index
Female
108
Male
30
<24
26
25-34
99
35-44
119
45-54
113
55-64
22
65+
59
African American
40
Asian
1
Caucasian
129
Hispanic
2
demographic
index
Has Kids
110
No Kids
78
- $20k
92
$20k-40k
182
$40k-60k
162
$60k-80k
116
$80k-100k
18
$100k-125k
58
$125k +
5
No College
97
College
117
Adv. Degree
23

Understand Sureway Supermarket Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
21.1%
Mon
13.0%
Tue
14.8%
Wed
13.8%
Thu
8.3%
Fri
12.2%
Sat
16.9%

Sureway Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
113

Which Retailers are Popular With Sureway Supermarket Shoppers?

retailers
affinity
Schnucks 9.6x
Circle K 9.0x
IGA 7.0x
Dollar General 6.1x
channels
affinity
Dollar 3.0x
Gas & Convenience 2.1x
Mass 1.4x
Food 1.0x

Get More Data

Learn more about Sureway Supermarket shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Sureway Supermarket shoppers shop at?

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How do Sureway Supermarket shoppers shop during holidays?

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What items do Sureway Supermarket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sureway Supermarket Target Market

Arrow and target

Who actually shops at Sureway Supermarket? Do these shoppers fit the intended target market of Sureway Supermarket?

Thought bubble

What motivates the target market to shop at Sureway Supermarket?

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What other target market should Sureway Supermarket look at?

venn diagram

Which other retailers have a similar target market?

About Our Sureway Supermarket Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.