Sureway Supermarket Shopper Insights

Who shops at Sureway Supermarket?

A Sureway Supermarket shopper is generally lower income, Caucasian, and lower middle age. Sureway Supermarket shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Sureway Supermarket shoppers.

Sureway Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.9
Avg Basket Size (units)
10.3
Avg Basket Size ($)
$30.32

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  • Behavioral data
  • Attitudinal surveys
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Sureway Supermarket Shopper Demographics

demographic
index
Female
108
Male
30
<24
26
25-34
99
35-44
119
45-54
113
55-64
22
65+
59
African American
40
Asian
1
Caucasian
129
Hispanic
2
demographic
index
Has Kids
110
No Kids
78
- $20k
92
$20k-40k
182
$40k-60k
162
$60k-80k
116
$80k-100k
18
$100k-125k
58
$125k +
5
No College
97
College
117
Adv. Degree
23

Understand Sureway Supermarket Shopper Behavior

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When Do They Shop?

time of day
Sun
21.1%
Mon
13.0%
Tue
14.8%
Wed
13.8%
Thu
8.3%
Fri
12.2%
Sat
16.9%

Sureway Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
113

Which Retailers are Popular With Sureway Supermarket Shoppers?

retailers
affinity
Schnucks 9.6x
Circle K 9.0x
IGA 7.0x
Dollar General 6.1x
channels
affinity
Dollar 3.0x
Gas & Convenience 2.1x
Mass 1.4x
Food 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.