Sureway Supermarket Shopper Insights

Who shops at Sureway Supermarket? A Sureway Supermarket shopper is generally lower income, Caucasian, and lower middle age. Sureway Supermarket shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Sureway Supermarket shoppers.

Sureway Supermarket Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
27.9
Avg Basket Size (units)
10.3
Avg Basket Size ($)
$30.32

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sureway Supermarket Shopper Demographics

demographic
index
Female
108
Male
30
<24
26
25-34
99
35-44
119
45-54
113
55-64
22
65+
59
African American
40
Asian
1
Caucasian
129
Hispanic
2
demographic
index
Has Kids
110
No Kids
78
- $20k
92
$20k-40k
182
$40k-60k
162
$60k-80k
116
$80k-100k
18
$100k-125k
58
$125k +
5
No College
97
College
117
Adv. Degree
23

Understand Sureway Supermarket Shopper Behavior

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When Do They Shop?

time of day
Sun
21.1%
Mon
13.0%
Tue
14.8%
Wed
13.8%
Thu
8.3%
Fri
12.2%
Sat
16.9%

Sureway Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
113

Which Retailers are Popular With Sureway Supermarket Shoppers?

retailers
affinity
Schnucks 9.6x
Circle K 9.0x
IGA 7.0x
Dollar General 6.1x
channels
affinity
Dollar 3.0x
Gas & Convenience 2.1x
Mass 1.4x
Food 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Sureway Supermarket shoppers shop at?

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How do Sureway Supermarket shoppers shop during holidays?

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What items do Sureway Supermarket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sureway Supermarket Target Market

Arrow and target

Who actually shops at Sureway Supermarket? Do these shoppers fit the intended target market of Sureway Supermarket?

Thought bubble

What motivates the target market to shop at Sureway Supermarket?

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What other target market should Sureway Supermarket look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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