SWISS FARMS Shopper Insights

Who shops at SWISS FARMS?

A SWISS FARMS shopper is generally slightly higher income, Caucasian, and lower middle age. SWISS FARMS shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real SWISS FARMS shoppers.

SWISS FARMS Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
33.3
Avg Basket Size (units)
3.4
Avg Basket Size ($)
$14.2

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SWISS FARMS Shopper Demographics

demographic
index
Female
109
Male
21
<24
5
25-34
49
35-44
136
45-54
130
55-64
75
65+
40
African American
8
Asian
21
Caucasian
128
Hispanic
0
demographic
index
Has Kids
128
No Kids
40
- $20k
112
$20k-40k
59
$40k-60k
78
$60k-80k
124
$80k-100k
175
$100k-125k
69
$125k +
97
No College
106
College
103
Adv. Degree
81

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When Do They Shop?

time of day
Sun
20.4%
Mon
13.6%
Tue
12.6%
Wed
12.6%
Thu
10.7%
Fri
14.5%
Sat
15.6%

SWISS FARMS Basket Size

type
index
Urgent Need (1-2 Items)
115
Express Lane (3-10 Items)
147
Fill Up (11-20 Items)
4
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With SWISS FARMS Shoppers?

retailers
affinity
Wawa 40.1x
A&P 13.0x
Albertsons 10.0x
Ahold 9.2x
channels
affinity
Liquor 6.2x
Gas & Convenience 3.4x
Food 1.5x
Drug 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.