TA Travelcenter Shopper Insights

Who shops at TA Travelcenter? A TA Travelcenter shopper is generally very low income, Caucasian, and upper middle age. TA Travelcenter shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real TA Travelcenter shoppers.

TA Travelcenter Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
15.1
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$27.54

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

TA Travelcenter Shopper Demographics

demographic
index
Female
57
Male
496
<24
27
25-34
36
35-44
126
45-54
173
55-64
58
65+
10
African American
60
Asian
7
Caucasian
121
Hispanic
44
demographic
index
Has Kids
75
No Kids
154
- $20k
384
$20k-40k
128
$40k-60k
39
$60k-80k
109
$80k-100k
84
$100k-125k
17
$125k +
64
No College
69
College
123
Adv. Degree
28

Understand TA Travelcenter Shopper Behavior

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When Do They Shop?

time of day
Sun
16.0%
Mon
12.7%
Tue
17.8%
Wed
6.9%
Thu
18.5%
Fri
12.2%
Sat
15.8%

TA Travelcenter Basket Size

type
index
Urgent Need (1-2 Items)
160
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
10

Which Retailers are Popular With TA Travelcenter Shoppers?

retailers
affinity
Shell 4.5x
Speedway 4.5x
Circle K 4.4x
Tops 2.5x
channels
affinity
Gas & Convenience 7.2x
Mass 1.3x
Liquor 1.0x
Dollar 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do TA Travelcenter shoppers shop at?

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How do TA Travelcenter shoppers shop during holidays?

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What items do TA Travelcenter shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the TA Travelcenter Target Market

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Who actually shops at TA Travelcenter? Do these shoppers fit the intended target market of TA Travelcenter?

Thought bubble

What motivates the target market to shop at TA Travelcenter?

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What other target market should TA Travelcenter look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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