TA Travelcenter Shopper Insights

Who shops at TA Travelcenter?

A TA Travelcenter shopper is generally very low income, Caucasian, and upper middle age. TA Travelcenter shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real TA Travelcenter shoppers.

TA Travelcenter Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
15.1
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$27.54

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TA Travelcenter Shopper Demographics

demographic
index
Female
57
Male
496
<24
27
25-34
36
35-44
126
45-54
173
55-64
58
65+
10
African American
60
Asian
7
Caucasian
121
Hispanic
44
demographic
index
Has Kids
75
No Kids
154
- $20k
384
$20k-40k
128
$40k-60k
39
$60k-80k
109
$80k-100k
84
$100k-125k
17
$125k +
64
No College
69
College
123
Adv. Degree
28

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When Do They Shop?

time of day
Sun
16.0%
Mon
12.7%
Tue
17.8%
Wed
6.9%
Thu
18.5%
Fri
12.2%
Sat
15.8%

TA Travelcenter Basket Size

type
index
Urgent Need (1-2 Items)
160
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
10

Which Retailers are Popular With TA Travelcenter Shoppers?

retailers
affinity
Shell 4.5x
Speedway 4.5x
Circle K 4.4x
Tops 2.5x
channels
affinity
Gas & Convenience 7.2x
Mass 1.3x
Liquor 1.0x
Dollar 1.0x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.