TA Travelcenter Shopper Insights

Who shops at TA Travelcenter?

A TA Travelcenter shopper is generally very low income, Caucasian, and upper middle age. TA Travelcenter shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real TA Travelcenter shoppers.

TA Travelcenter Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
15.1
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$27.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TA Travelcenter Shopper Demographics

demographic
index
Female
57
Male
496
<24
27
25-34
36
35-44
126
45-54
173
55-64
58
65+
10
African American
60
Asian
7
Caucasian
121
Hispanic
44
demographic
index
Has Kids
75
No Kids
154
- $20k
384
$20k-40k
128
$40k-60k
39
$60k-80k
109
$80k-100k
84
$100k-125k
17
$125k +
64
No College
69
College
123
Adv. Degree
28

Understand TA Travelcenter Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.0%
Mon
12.7%
Tue
17.8%
Wed
6.9%
Thu
18.5%
Fri
12.2%
Sat
15.8%

TA Travelcenter Basket Size

type
index
Urgent Need (1-2 Items)
160
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
10

Which Retailers are Popular With TA Travelcenter Shoppers?

retailers
affinity
Shell 4.5x
Speedway 4.5x
Circle K 4.4x
Tops 2.5x
channels
affinity
Gas & Convenience 7.2x
Mass 1.3x
Liquor 1.0x
Dollar 1.0x

Get More Data

Learn more about TA Travelcenter shoppers. Contact us to get the latest insights, including:

check mark

Deeper demographic data

check mark

What other retailers do TA Travelcenter shoppers shop at?

check mark

How do TA Travelcenter shoppers shop during holidays?

check mark

What items do TA Travelcenter shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the TA Travelcenter Target Market

Arrow and target

Who actually shops at TA Travelcenter? Do these shoppers fit the intended target market of TA Travelcenter?

Thought bubble

What motivates the target market to shop at TA Travelcenter?

magnifying glass

What other target market should TA Travelcenter look at?

venn diagram

Which other retailers have a similar target market?

About Our TA Travelcenter Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.