Target Shopper Insights

Who shops at Target?

A Target shopper is generally very high income, Asian, and young adult age. Target shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Target shoppers.

Target Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
26.4
Avg Basket Size (units)
11.7
Avg Basket Size ($)
$46.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Target Shopper Demographics

demographic
index
Female
102
Male
84
<24
98
25-34
119
35-44
110
45-54
81
55-64
58
65+
48
African American
74
Asian
130
Caucasian
96
Hispanic
114
demographic
index
Has Kids
108
No Kids
82
- $20k
77
$20k-40k
79
$40k-60k
90
$60k-80k
99
$80k-100k
106
$100k-125k
120
$125k +
134
No College
68
College
104
Adv. Degree
120

Understand Target Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.5%
Mon
12.3%
Tue
12.3%
Wed
12.3%
Thu
12.9%
Fri
16.0%
Sat
18.7%

Target Basket Size

type
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
117

Which Retailers are Popular With Target Shoppers?

retailers
affinity
Shell 1.8x
HEB 1.8x
Smart & Final 1.8x
Stater Bros. 1.8x
channels
affinity
Mass 1.5x
Drug 1.3x
Club 1.3x
Beauty 1.2x

Get More Data

Learn more about Target shoppers. Contact us to get the latest insights, including:

check mark

Deeper demographic data

check mark

What other retailers do Target shoppers shop at?

check mark

How do Target shoppers shop during holidays?

check mark

What items do Target shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Target Target Market

Arrow and target

Who actually shops at Target? Do these shoppers fit the intended target market of Target?

Thought bubble

What motivates the target market to shop at Target?

magnifying glass

What other target market should Target look at?

venn diagram

Which other retailers have a similar target market?

About Our Target Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.